Creativity, Inc.：Overcoming the Unseen Forces That Stand in the Way of True Inspiration

图书标准信息

• 作者 Ed、Amy Wallace 著
• 出版社 Random House
• 出版时间 2014-04
• ISBN 9780553841220
• 定价 149.50元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 368页
• 正文语种 英语

【内容简介】

INTERNATIONALBESTSELLER

FromEdCatmull,co-founder(withSteveJobsandJohnLasseter)ofPixarAnimationStudios,comesanincisivebookaboutcreativityinbusiness—suretoappealtoreadersofDanielPink,TomPeters,andChipandDanHeath.

Creativity,Inc.isabookformanagerswhowanttoleadtheiremployeestonewheights,amanualforanyonewhostrivesfororiginality,andthefirst-ever,all-accesstripintothenervecenterofPixarAnimation—intothemeetings,postmortems,and“Braintrust”sessionswheresomeofthemostsuccessfulfilmsinhistoryaremade.Itis,atheart,abookabouthowtobuildacreativeculture—butitisalso,asPixarco-founderandpresidentEdCatmullwrites,“anexpressionoftheideasthatIbelievemakethebestinuspossible.”

Fornearlytwentyyears,Pixarhasdominatedtheworldofanimation,producingsuchbelovedfilmsastheToyStorytrilogy,Monsters,Inc.FindingNemo,TheIncredibles,Up,andWALL-E,whichhavegoneontosetbox-officerecordsandgarnerthirtyAcademyAwards.Thejoyousnessofthestorytelling,theinventiveplots,theemotionalauthenticity:Insomeways,Pixarmoviesareanobjectlessoninwhatcreativityreallyis.Here,inthisbook,CatmullrevealstheidealsandtechniquesthathavemadePixarsowidelyadmired—andsoprofitable.

Asayoungman,EdCatmullhadadream:tomakethefirstcomputer-animatedmovie.HenurturedthatdreamasaPh.D.studentattheUniversityofUtah,wheremanycomputersciencepioneersgottheirstart,andthenforgedapartnershipwithGeorgeLucasthatled,indirectly,tohisfoundingPixarwithSteveJobsandJohnLasseterin1986.Nineyearslater,ToyStorywasreleased,changinganimationforever.Theessentialingredientinthatmovie’ssuccess—andinthethirteenmoviesthatfollowed—wastheuniqueenvironmentthatCatmullandhiscolleaguesbuiltatPixar,basedonphilosophiesthatprotectthecreativeprocessanddefyconvention,suchas:

•Giveagoodideatoamediocreteam,andtheywillscrewitup.Butgiveamediocreideatoagreatteam,andtheywilleitherfixitorcomeupwithsomethingbetter.
•Ifyoudon’tstrivetouncoverwhatisunseenandunderstanditsnature,youwillbeillpreparedtolead.
•It’snotthemanager’sjobtopreventrisks.It’sthemanager’sjobtomakeitsafeforotherstotakethem.
•Thecostofpreventingerrorsisoftenfargreaterthanthecostoffixingthem.
•Acompany’scommunicationstructureshouldnotmirroritsorganizationalstructure.Everybodyshouldbeabletotalktoanybody.
•Donotassumethatgeneralagreementwillleadtochange—ittakessubstantialenergytomoveagroup,evenwhenallareonboard.

PraiseforCreativity,Inc.

“SteveJobs—notamaninclinedtohyperbolewhenaskedaboutthequalitiesofothers—oncedescribedEdCatmullas‘verywise,’‘veryself-aware,’‘reallythoughtful,’‘really,reallysmart,’andpossessing‘quietstrength,’allinasingleinterview.AnyreaderofCreativity,Inc.Catmull’snewbookontheartofrunningcreativecompanies,willhavetoagree.Catmull,presidentofbothPixarandWaltDisneyAnimation,haswrittenwhatjustmightbethemostthoughtfulmanagementbookever.”—FastCompany

“Awell-toldtale,fullofdetailaboutaninteresting,intricatebusiness...ForfansofPixarfilms,it’samust-read.Forfansofmanagementbooks,itbelongsonthe‘valueadded’shelf.”—TheWallStreetJournal,

【作者简介】

EdCatmullisco-founderofPixarAnimationStudiosandpresidentofPixarAnimationandDisneyAnimation.HehasbeenhonoredwithfiveAcademyAwards,includingtheGordonE.SawyerAwardforlifetimeachievementinthefieldofcomputergraphics.HereceivedhisPh.D.incomputersciencefromtheUniversityofUtah.HelivesinSanFranciscowithhiswifeandchildren.

AmyWallaceisajournalistwhoseworkhasappearedinGQ,TheNewYorker,Wired,LosAngelesTimes,andTheNewYorkTimesMagazine.Shecurrentlyservesaseditor-at-largeatLosAngelesTimesmagazine.Previously,sheworkedasareporterandeditorattheLosAngelesTimesandwroteamonthlycolumnforTheNewYorkTimesSundayBusinesssection.ShelivesinLosAngeles.,,