Fashion Brands: Branding Style from Armani to Zara 英文原版-《时尚品牌：从阿玛尼到扎拉的品牌风格》

第三版国际畅销书《时尚品牌》探讨了时尚的普及，并解释了营销人员和品牌专家如何将衣服和配饰变成欲望的对象。它与主要参与者进行了第一手访谈，从市场营销的角度分析了时尚的各个方面，通过牢牢把握时尚潮流，同时关注博客的影响以及名人认可的产品和时尚范围的兴起。

160 九品

仅1件

广东广州

认证卖家担保交易快速发货售后保障

作者Mark Tungate 马克·滕盖特

出版社Kogan Page

ISBN9780749464462

出版时间1985

版次3

装帧平装

尺寸24 × 16 cm

页数240页

正文语种英文

货号W006

上书时间2019-12-11

已实名已认证进店收藏店铺

商品描述: Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.
This third edition of the international best seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion "sense" and reveals how a mere piece of clothing can be transformed into something with mystical allure.

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