【正版】功能译论下的广告翻译研究

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库存4件

四川成都

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作者董岩

出版社中国海洋大学出版社

ISBN9787567036031

出版时间2024-01

装帧平装

开本32开

定价46元

货号1203205064

上书时间2024-11-23

已实名已认证进店收藏店铺

商品描述: 目录
Chapter 1 Introduction

Chapter 2 A Brief Survey of Advertising

2.1 Definition of Advertising

2.2 Purpose and Functions of Advertising

2.3 Components and Type of Advertising Text

Chapter 3 Functionalist Approach to Adver-tising Translation

3.1 The Background and the Development ofthe Theory

3.2 Functionalist Understanding on Transla-tion and Translational Action

3.3 Translation Rules in Functionalist App-roach

3.4 Enlightenment of the Theory on Advertis-ing Translation

Chapter 4 Strategies and Methods of Advert-ising Translation in Light of Functionalist Approach

4.1 Strategy vs. Method: Target-language-culture Orientation or Source-language-culture Orientation

4.2 A Test of the Strategies and the Methods in Advertising Translation: A Questionnaire

4.3 Analysis of Real-life Advertising Transla-tion

4.4 Application of the Functionalist Strategy and Methods in Advertising Translation

Chapter 5 Loss of Function and Limits of Trans-latability in Advertising Translation

5.1 Limits of Linguistic Translatability in Advertising Translation

5.2 Limits of Cultural Translatability in Ad-vertising Translation

5.3 Translatability and Untranslatability: A Dynamic Continuum

……

内容摘要
《功能译论下的广告翻译研究》由董岩著

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