Luxury China：Market Opportunities and Potential

图书标准信息

• 作者 Michel（米歇尔·薛瓦利埃）、Pierre Xiao Lu（卢晓） 著
• 出版社 Wiley
• 出版时间 2009-09
• 版次 1
• ISBN 9780470823415
• 定价 320.40元
• 装帧 精装
• 开本 其他
• 纸张 胶版纸
• 页数 272页
• 正文语种 英语

【内容简介】

AguidetoreachingandprofitingfromChina'sexpandingluxuryconsumerclass.

China'sgrowingconsumerbaseandexpandingeconomymeansmoredisposableincomeformoreChinesecitizens.TheChinesemarketforluxurygoodsisexpectedtoexpandfrom$2billionthisyeartonearly$12billionby2015.Today'sbiggestgloballuxurygoodsretailersexpectChinatomakeupalargeandevergrowingportionoftheircustomers,andthosebusinessesarerespondingwithnewstoresandinvestmentsinChina.LuxuryChinagivesreaders–particularlyprofessionalsinadvertising,marketing,andtheluxurybrandsindustry–adeeplookintothefutureoftheChineseluxurygoodsmarketandshowsthemhowtotapintoChina'stremendousmarketpotential.

MichaelChevalier(Shanghai,China)isaPartneratEIM,asecuritiescompanythatofferstailor-madefundsandportfoliosofhedgefunds.HeformerlytaughtatINSEADandHEC.PierreXiaoLu(Shanghai,China)isAssistantProfessorofMarketingatFudanUniversity.

【作者简介】

MichelChevalier,agraduateofHECinFrance,holdsanMBAandaDoctoratefromHarvardBusinessSchool.HestartedhiscareerattheBostonConsultingGroup,thenworkedforS.C.Johnsonandmovedintotheluxuryfield.HewassuccessivelygeneralmanagerofPacoRabannePerfumes,chairmanofPacoRabanneFashion,executivevicepresidentofBluebellAsiaLtd.inHongKongandinTokyo,aswellaschairmanoftheRevillonfashiongroupinParis.HeisnowaconsultantforEIMinParisandofficemanagerofEIMShanghai.MichelteachesatUniversityParisDauphineandInstitutSupérieurduLuxeinParisspecializinginluxuryfortheirMBAcourse.Hehasalsopublishednumerousarticlesinjournalsonretailingandcoauthoredthebooks,ProLogoandLuxuryBrandManagement,withGéraldMazzalovo.

PierreXiaoLuisanAssistantProfessorofMarketingatFudanUniversity'sSchoolofManagementinShanghaiandtheVisitingProfessorofMarketingatESSECParis-Singapore.Healsoconsultsformanymultinationalluxuryfirms,suchasLacosteS.A.,LVMH,PPR-GucciandMasterCard.ProfessorLuspecializesinluxuryconsumerbehaviorinChinaandluxurybrandmanagementinAsia.AfterworkingforseveralyearsatESSEC'sluxuryindustryresearchcenter,hereceivedhisPh.D.fromESSECBusinessSchoolParis.HisarticlesontheluxuryindustryandChineseluxuryconsumershavebeenpublishedinprofessionalandacademicjournals,suchasAMA,AFM,ComitéColbert,HarvardBusinessReviewChinaandFinancialTimesChina.HeisalsotheauthorofEliteChinaandtranslatedLuxuryBrandManagementintoChinese.