Acknowledgements 摘要 Abstract List of Tables List of Figures List of Abbreviations Chapter One Introduction 1.1 Background of the Study 1.2 Objectives 1.3 Questions for the Study 1.4 Significance of the Study 1.5 Methodology 1.6 Collection of Euphemisms 1.7 Organization of the Book Chapter Two Literature Review 2.1 Introduction 2.2 Fundamentals Revisited 2.2.1 Indirectness, Grice\\\'s CP & CI and Leech\\\'s PP 2.2.2 Face, Facework, Brown & Levinson\\\'s Face Theory and Gu\\\'s PP 2.3 Euphemism 2.3.1 Definitions 2.3.2 Origin of Euphemism 2.4 Studies of Euphemism in Retrospect 2.4.1 Studies of Euphemism Abroad 2.4.2 Studies of Euphemism at Home 2.5 Studies of Euphemisms in DRM 2.6 Summary Chapter Three Theoretical Framework:Rapport Management 3.1 Introduction 3.2 Components of Rapport Management 3.2.1 Quality Face and Identity Face 3.2.2 Equity Rights and Association Rights 3.3 Rapport-Threatening Behavior: Managing Face and Soity Rights 3.4 Rapport-Management Strategy Domains 3.5 Factors Influencing Strategy Use 3.5.1 Rapport Orientation 3.5.2 Contextual Variables 3.5.3 Pragmatic Conventions 3.6 Rapport Management Outcomes 3.7 Summary Chapter Four Description and Categorization of Euphemisms in DRM 4.1 Introduction 4.2 Conventional Euphemisms 4.2.1 Devil and Disaster 4.2.2 Death and Funeral Affairs 4.2.3 Disease and IU Health 4.2.4 Sex 4.2.5 Excreta and Secretion 4.2.6 Pregnancy and Birth 4.2.7 Ageing 4.2.8 Love and Affection 4.2.9 Marriage and Concubinage 4.2.10 Women\\\'s Jealousy in Love 4.2.11 Address Terms for Interpersonal Relations 4.2.12 Servants and Housemaids 4.2.13 Personal Names Regarded as Taboos 4.2.14 Moral Standing and Disposition 4.2.15 Buddhist Practice and Buddhist Practitioner 4.3 Situational Euphemisms 4.3.1 Euphemisms with Semantic Fuzziness 4.3.2 Euphemisms with Syntactical Devices 4.4 Summary Chapter Five Demonstration Analysis of Euphemisms in DRM 5.1 Introduction 5.2 Power 5.3 So Power Relations 5.3.1 The Absolute Royal Power 5.3.2 So Unequals 5.4 Familial Power Relations 5.4.1 Unequal Kinship 5.4.2 Master-Servant Relations 5.5 Summary Chapter Six Discussions 6.1 Introduction 6.2 Rapport Management and Euphemisms in DRM 6.2.1 Quality Face and Euphemisms 6.2.2 Identity Face and Euphemisms 6.2.3 Equity Rights and Euphemisms 6.2.4 Association Rights and Euphemisms 6.3 A Comparative and Contrastive Analysis of Related Theories and Principles 6.3.1 Grice\\\'s CP & CI and Spencer-Oatey\\\'s Rapport 6.3.2 Leech\\\'s PP and Spencer-Oatey\\\'s Rapport 6.3.3 Brown & Levinson\\\'s Face Theory and Spencer-Oatey\\\'s Rapport 6.3.4 Gu Yueguo\\\'s PP and Spencer-Oatey\\\'s Rapport 6.4 Non-use of Euphemisms 6.5 Li and Politeness 6.6 Summary Chapter Seven Condusion 7.1 Introduction 7.2 Findings 7.3 Implications 7.4 Limitations and Suggestions Bibliography
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