REAL-TIME MARKETING & PR: HOW TO INSTANTLY ENGAGE YOUR MARKET CONNECT WITH CUSTOMERS AND CREATE

图书标准信息

• 作者 David Meerman Scott 著
• 出版社 Wiley
• 出版时间 2011-12
• ISBN 9781118155998
• 定价 222.00元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 254页
• 正文语种 英语

【内容简介】

Wakeup,it’srevolutiontime!Gonearethedayswhenyoucouldplanoutyourmarketingandpublicrelationsprogramswellinadvanceandreleasethemonyourtimetable.It’sareal-timeworldnow,andifyou’renotengaged,thenyou’reonyourwaytomarketplaceirrelevance.“Realtime”meansnewsbreaksoverminutes,notdays.Itmeansideaspercolate,thensuddenlyandunpredictablygoviraltoaglobalaudience.It’swhencompaniesdevelop(orrefine)productsorservicesinstantly,basedonfeedbackfromcustomersoreventsinthemarketplace.Andit’swhenbusinessesseeanopportunityandarethefirsttoactonit.Caughtupinold,time-consumingprocesses,toomanycompaniesleavethemselvesfatallyexposedbyflyingblindthroughthisnewmediaenvironment.Youdon’thavetobeamongthem.DiscoverReal-TimeMarketingandPRandgetaclearpathtonavigateandsucceedinthechangedbusinesslandscape.Inthiseye-openingfollow-uptoTheNewRulesofMarketingandPR,aBusinessWeekbestseller,DavidMeermanScottrevealstheproven,practicalstepstotakeyourbusinessintothereal-timeera.Findouthowtoactandreactflexiblyaseventsoccur,positionyourbrandinthealways-onworldoftheWeb,andavoidembarrassingmistakesandmissteps.Real-TimeMarketingandPRwillalsoenableyouto:DevelopabusinessculturethatencouragesspeedoverslothReadbuyingsignalsaspeopleinteractwithyouronlineinformationCrowdsourceproductdevelopment,naming,andevenmarketingmaterialssuchasonlinevideosEngagereporterstoshapestoriesastheyarebeingwrittenCommandpremiumpricesbydeliveringproductsatspeedDeploytechnologytolisteninonmillionsofonlinediscussionsandinstantlyengagewithcustomersandbuyersScaleandmediabuyingpowerarenolongeradecisiveadvantage.Whatcountstodayisspeedandagility.Whileyourcompetitorsscrambletoadjust,youcanseizetheinitiative,opennewchannels,andgrowyourbrand.MasterReal-TimeMarketingandPRtodayandbecomethefirsttoact,thefirsttorespond,andthefirsttowin!

【作者简介】

DavidMeermanScott'sbookTheNewRulesofMarketingandPRopenedpeople'seyestothenewrealitiesofmarketingandpublicrelationsontheWeb.SixmonthsontheBusinessWeekbestsellerlist,withoveraquartermillioncopiesinprintinmorethantwenty-fivelanguages,NewRules,nowinitsthirdedition,isamodernbusinessclassic.David'spopularblogandhundredsofspeakingengagementsaroundtheworldgivehimasingularperspectiveonhowbusinessesareimplementingnewstrategiestoreachbuyersinrealtime.