THE RIGHT PHRASE FOR THE RIGHT SITUATION--EVERY TIME Your newbusiness strategy isn't going to sell itself. It's up to you toconvince top decision makers to take the organization in the rightdirection. This is the most important presentation of your career,and your choice of words and phrases will mean the differencebetween success and failure. "Perfect Phrases for PresentingBusiness Strategies" provides the language you need to: Grab youraudience's attention in the first few seconds Summarize yourstrategy in two sentences Prove that your plan is a plan for growthExplain the costs and resources involved Detail the profits yourcompany will make Use "Perfect Phrases for Presenting BusinessStrategies" as a springboard for both organizational and personalsuccess
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