Web Analytics：An Hour a Day

图书标准信息

• 作者 Avinash Kaushik（阿维纳什·考希克） 著
• 出版社 Wiley
• 出版时间 2007-06
• 版次 1
• ISBN 9780470130650
• 定价 301.50元
• 装帧 平装
• 开本 大32开
• 纸张 胶版纸
• 页数 480页
• 正文语种 英语

【内容简介】

Writtenbyanin-the-trenchespractitioner,thisstep-by-stepguideshowsyouhowtoimplementasuccessfulWebanalyticsstrategy.WebanalyticsexpertAvinashKaushik,inhisthought-provokingstyle,debunksleadingmythsandleadsyouonapathtogainingactionableinsightsfromyouranalyticsefforts.Discoverhowtomovebeyondclickstreamanalysis,whyqualitativedatashouldbeyourfocus,andmoreinsightsandtechniquesthatwillhelpyoudevelopacustomer-centricmindsetwithoutsacrificingyourcompany'sbottomline.

【作者简介】

AvinashKaushikistheauthorofthehighlyratedwebanalyticsblogOccam'sRazor(www.kaushik.net/avinash).HeisanindependentconsultantandcurrentlytheAnalyticsEvangelistforGoogle.PriortothathewastheDirectorofWebResearch&AnalyticsforIntuit,wherehewasresponsibleforthebusiness,technical,andstrategicelementsoftheanalyticsplatformthatsupportedmorethan70Intuitwebsites.AvinashisafrequentspeakeratsuchconferencesasEmetricsSummitsandAd-Tech,andheisoftenquotedinthemediaasawebmetricsexpert.

Avinashisdonatingallproceedsfromthisbooktotwocharities,TheSmileTrainandDoctorsWithoutBorders.