全国高职高专院校规划教材·商务英语专业：商务英语阅读（下）（第2版）

图书标准信息

• 作者 国晓立、周树玲 编
• 出版社 对外经济贸易大学出版社
• 出版时间 2011-10
• 版次 2
• ISBN 9787566302083
• 定价 21.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 171页
• 正文语种 英语

【内容简介】

“新世界商务英语系列教材”是对外经济贸易大学出版社联合对外经济贸易大学、东北财经大学、上海财经大学、上海对外贸易学院、天津对外经济贸易职业学院、山东外贸职业学院、安徽国际商务职业学院、安徽商贸职业技术学院、大连职业技术学院和广东科学技术职业学院等院校推出的一套面向不同层次的、涵盖不同模块的商务英语系列立体化教材。《全国高职高专院校规划教材·商务英语专业：商务英语阅读（第2版）（下）》面向三个层次：’研究生、本科生和高职高专学业。
研究生和本科层次的商务英语教材适用于全国各高等院校英语专业的商务英语方向或国际贸易、国际经济、国际工商管理等商科专业的学生。

【目录】

Unit1TeamSpirit：CultivatetheCulture
FastReadingIDoesTeamSpiritMakeEconomicSense?
FastReadingIIHowMuchDoYouKnowAboutTeamSpirit?

Unit2PerformanceEvaluation
FastReadingINewStrategiestoTalkAboutYourPerformanceEvaluationwithYourBOSS
FastReadingIIBeingAbletoImpressatAppraisals

Unit3UncoveringaCompany'SCorporateCulture——aCriticalTaskforJob-seekers
FastReadingIWhatShouldLeadersDotoBoostNewEnterpriseCulture?
FastReadingIIWhatDoesanOrganization'SCultureReveal?

Unit4WhyShouldWeGoforSixSigma?
FastReadingISixSigma——theSoulofEffectiveness
FastReadingIIHowMotorolaUsedSixSigmaTrainingtoBecomeHugeAgain

Unit5GeneralIntroductiontoLogistics
FastReadingILoweringLogistics'Costs
FastReadingIIReverseLogistics

Unit6ChallengesFacingChineseLogisticsIndustry
FastReadingILogisticsFirmsFaceChallenges
FastReadingIITop10LogisticsChallengesfor2010（andbeyond）intheUSA

Unit7Just-in-time
FastReadingIFocusonPublicTransportation
FastReadingIIPremiumFreightMakesJITFit

Unit8UniversalParcelService
FastReadingIAForeignExpressGiantInvestsinChina
FastReadingIIReal-timeLocationSystemsCoverYourAssets

Unit9GeneralIntroductiontoInsurance
FastReadingIChinaMullsInsuranceMarketEasingforForeignFirms
FastReadingIIABCPutsEmotionallyInvolvedReporteronHurricaneInsuranceStory

Unit10IPRandEconomicGrowth
FastReadingIIPRProtectionIsKeytoEconomicGrowth
FastReadingIIStrategicMoves

Unit11HumanRelationshipinthe21stCentury
FastReadingIHowtoWorkwithPeopleYouDon'tLike
FastReadingIITheMostBeautifulHeart

Unit12Cross．culturalCommunication
FastReadingIBreakingtheBarriersofInterculturalCommunication
FastReadingII''Secrets”NotSpokenOutbeforeAmericans

Unit13BusinessEtiquette
FastReadingIWesternBusinessCulture
FastReadingIIHelpfulNegotiationTips

Unit14InterviewSkills
FastReadingIHowtoPreparefortheSecondInterview
FastReadingIITheWorstInterviewExperiences

Unit15TheFutureoftheWOrldEconomy
FastReadingIDevelopingCountriesShapingtheFutureoftheW10rldAgricultureTrade
FastReadingIIFiveFutureTrendsandtheW10rldEconomy

Unit16SustainableDevelopment
FastReadingITourismandSustainableDevelopment
FastReadingIIEndingPoverty
References