预订 Contemporary Strategy Analysis 11e 英文原版 工商管理经典译丛: 现代战略分析-概念.技术和应用 Robert M. Grant （美） 罗伯特·M·格兰特
原版正版
￥ 538 全新
仅1件
海外北美洲
认证卖家担保交易快速发货售后保障
作者Robert M. Grant
出版社Wiley & Sons, Limited, John
ISBN9781119815235
出版时间2021
装帧平装
页数544页
上书时间2022-04-01
- 在售商品 暂无
- 平均发货时间 47小时
- 好评率 暂无
- 店主推荐
- 最新上架
商品详情
- 品相描述：全新
- 商品描述
-
The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment
In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.
Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation.
Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.
— 没有更多了 —
以下为对购买帮助不大的评价