Relishing Marketing: Illustrations of Food & Drink Packaging 享受营销:食品和饮料包装的插图 平面设计
￥ 268 九五品
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北京通州
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作者Joe Duffy;Damian Hamilton;Cristiano Vinciprova Machado
出版社Images Shenyang
ISBN9781864707090
出版时间2017-02
装帧精装
页数288页
上书时间2024-06-16
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Product details
Publisher : Images Shenyang (February 15, 2017)
Language : English
Hardcover : 288 pages
ISBN-10 : 1864707097
ISBN-13 : 978-1864707090
Item Weight : 3.32 pounds
Dimensions : 9.36 x 1.11 x 11.54 inches
•展示了食品和饮料包装的品牌和平面设计策略的全球代表•提供了对创新插图如何转化为有效销售的深刻见解•包括丰富的摄影细节，高质量的插图，每个产品的详细描述，以及设计师对每个主题的思考•涵盖了各种食品和饮料模型的包装设计理念;从小型工业到大型工业，包装现在不仅仅是简单的容器;这是一种与消费者沟通并说服他们购买产品的手段。插图为产品包装提供了有价值的目的，并帮助产品从拥挤的货架或竞争激烈的市场中脱颖而出。本书从传达产品信息、突出产品特色、体现差异化、促进销售、激发想象等方面，展示了食品饮料包装插图的各种有效功能。
• Showcases a global representation of branding and graphic design strategies for food and drink packaging• Provides strong insight into how innovative illustration can translate to effective sales• Includes rich photographic detail, high-quality illustrations, and detailed descriptions of each product, and the designer's thinking of each motif• Covers packaging design ideas for a wide variety of food and beverage models, from small- to large-scale industriesPackaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market.This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
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