Braun: Designed to Keep 博朗设计：造以恒久
￥ 420 九五品
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北京通州
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作者Klaus Klemp
出版社Phaidon
ISBN9781838663896
出版时间2023-11
装帧精装
页数424页
上书时间2024-05-17
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出版社 : Phaidon Press (2023年11月8日)
语言 : 英语
页数 : 424页
ISBN-10 : 1838663894
ISBN-13 : 978-1838663896
页面参数仅供参考，具体以实物为准
●内容简介——
自1921年以来，博朗一直在通过简单、实用、美观和可保存的永恒设计来塑造我们的生活方式。与之前的许多品牌以及后来的许多品牌不同，博朗创造了一种设计文化--以一套功能和审美原则为基础--后来产生了全球影响。本书通过3个部分和500多张图片，记录了公司的决定性时刻、核心特征和关键人物，共同展示了有史以来的博朗历史。书中有博朗具代表性的产品的全新摄影作品，以及从未发表过的档案图片、图纸、广告、内部wen件和信件，深入的叙述性文字将博朗的故事与德国的文化和政治历史交织在一起，为世界上有名的产品设计品牌之一提供了新的背景和洞察力。通过对创意和领导团队主要成员的介绍，加强了博朗的设计遗产和设计过程背后的人的重要性，《博朗设计：造以恒久》解读了该品牌的核心价值--如简单、有用和长寿--改变了人们对家用产品的看法、设计和使用方式。
Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact. Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published. Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world. With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.
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