世纪商务英语阅读教程基础篇Ⅰ第七版王洗薇任奎艳刘杰英大连理工大学出版社9787568530453
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作者王洗薇任奎艳刘杰英
出版社大连理工大学出版社
ISBN9787568530453
出版时间2021-07
装帧平装
开本16开
定价40.8元
货号9787568530453
上书时间2024-11-05
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目录
Unit 1 Western Cultures
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Context Clues（1）
Part 3 Practical Reading: Invitation Letters
Part 4 Comprehensive Reading: American Culture
Unit 2 Making Introductions
Part l Topic Introduction
Part 2 Reading Skill Focus: Context Clues（2）
Part 3 Practical Reading: Business Cards
Part 4 Comprehensive Reading: Introductions, Greetings, and Titles in Business
Unit 3 Telephone Etiquette & Netiquette
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Context Clues（3）
Part 3 Practical Reading: Contact Information
Part 4 Comprehensive Reading: Tips for Getting People to Slow Down
Unit 4 Business Invitation & Entertainment
Part I Topic Introduction
Part 2 Reading Skill Focus: Context Clues（4）
Part 3 Practical Reading Business Invitation
Part 4 Comprehensive Reading The Canal Museum-An Ideal Place for Business Receptions
Unit 5 Business Travel
Part I Topic Introduction
Part 2 Reading Skill Focus: Finding the Main Idea（1）
Part 3 Practical Reading Facilities and Services Guide
Part 4 Co mprehensive Reading Hotel Review: Courtyard
Unit 6 Dining Culture
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Finding the Main Idea（2）
Part 3 Practical Reading: Menus
Part 4 Comprehensive Reading: How Americans Eat and Drink
Unit 7 Manners
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Finding the Main Idea（3）
Part 3 Practical Reading:Q & A
Part 4 Comprehensive Reading: Body Language Speaks Louder Than Words
Unit 8 Communication Skills
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Patterns of Paragraph Development（1）
Part 3 Practical Reading: Lists
Part 4 Comprehensive Reading: Various Styles of Communication
Unit 9 Intercultural Communication
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Patterns of Paragraph Development（2）
Part 3 Practical Reading: Tables & Graphs
Part 4 Comprehensive Reading: Intercultural Communication Tips
Unit 10 Being a Smart Customer
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Patterns of Paragraph Development（3）
Part 3 Practical Reading: Online Catalogues
Part 4 Comprehensive Reading: Tips for Spending Your Money Wise
精彩内容
《世纪商务英语阅读教程(基础篇Ⅰ第7版十二五职业教育国家规划教材)》共10个单元，话题围绕生活中的商务，从西方文化引入，接着是讲与商务有关的话题，如：介绍、电话礼仪、商业娱乐、邀请、饮食文化、礼仪、交际技巧、跨文化交际。新版倡导碎片化阅读，每个单元由原来的两个长篇阅读改为1个长篇+若干短篇。同时通过任务驱动，训练学生对阅读技巧的掌握和运用。
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