The Art of Lettering 字体艺术:完美不完美的手写字体设计 英文原版
关于作者 Brooke Robinson是德克萨斯州奥斯汀市的一名平面设计师。她负责领导所有平面设计和营销活动，包括广播、印刷、电视、互联网/社交、公共、销售和泰勒在德克萨斯州举办的特别活动。布鲁克于2013年创立了Goodtype。肯巴伯是一个著名的平面设计和类型铸造集体住宅行业的设计师。杰西卡·希希是一位图形和字体设计师，也是一位著名的信笺家，
￥ 268 7.2折 ￥ 372 九五品
库存2件
北京通州
认证卖家担保交易快速发货售后保障
作者Brooke Robinson 著
出版社Rizzoli
ISBN9780847862320
出版时间2018-07
印刷时间2018-07
印数1千册
装帧精装
开本大16开
纸张铜版纸
页数288页
字数1千字
定价372元
上书时间2024-09-11
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- 她为美国邮政局（United States Postal Service）创作了一枚引人注目的“爱情”邮票，这枚邮票的销量超过了2.5亿枚。Lauren Hom是一位设计师和写信人，擅长品牌和排版，并为星巴克、谷歌、AT&T、YouTube和时代杂志等客户创作过作品。Gemma O'Brien又名Eaves夫人，是一名排版师和信件设计师，最近入选《印刷杂志》年度最佳30岁以下创作人名单。
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从异想天开到优雅，从老派影响到新派古德类型的字体艺术展示了当今年轻人和受追捧的印刷家和书法家的动态手写字体，激发了平面设计师、艺术家和类型爱好者的创作灵感。
手写字体正在卷土重来，它冲破了平面设计的泡沫，通过收集Instagram和Pinterest等社交媒体网站找到了主流。对手写字体的狂热兴趣似乎与观众对他们所消费的信息的不断流畅的数字呈现所感到的厌倦齐头并进。刻字艺术收集了无数新的和建立的平面设计师，他们的手刻字是一个古老的艺术，具有现代应用。这本书展示了100多位来自世界各地的艺术家，展示了他们的排版，并说明了他们完美的不完美的手工艺术，从美丽的概念草图照片到最终的结果。远离传统的笔墨书法，艺术家今天采用新的和创造性的方法，包括建筑类型与咖啡渣，水彩画，和不同的手工工具的组合，导致一个动态的新方法来创建类型。
From whimsical to elegant, and old-school influences to new school—Goodtype’s The Art of Lettering showcases dynamic hand lettering from today’s young and sought-after typographers and calligraphers, stoking creative inspiration for graphic designers, artists, and type enthusiasts alike.
Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
Review
"Goodtype: The Art of Lettering is noisy, eclectic and glorious. It’s more than 280 pages of lettering samples, with a foreword by Ken Barber and brief interviews with Jessica Hische, Lauren Hom and Gemma O’Brien. The foreword is insightful. The interviews are fresh, lively and provide a peek at what drives these three remarkable women. But it’s the examples of lettering that make this book grand. The motivation behind Goodtype is Brooke Robinson’s insatiable love of lettering. She collected examples by the bushel—and stored them all on her phone. When she got to the point where she would have to delete samples to gather more, it hit her: she could upload all of the images to an Instagram account dedicated to her lettering and type finds. This was in 2013, and Robinson never looked back. But there’s more to Goodtype than its collection of drop-to-your-knees lettering. In a world of bits and bytes, we seldom see design projects in their evolutionary stages. Goodtype, however, gives us a look over the designer’s shoulder as the lettering evolves. We’re treated to the rough pencil sketches (complete with editing notes) and predigital renderings that lead to the final art. Buy Goodtype. Keep it close to where you work. If your typographic mojo falls flat, pick up the book. If you’re not sure how to handle a bit of display typography, pick up the book. If you’re looking for a young and talented lettering artist, pick up the book." —Communication Arts
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