创意耐力：克服障碍实现目标的56条规则 Creative Endurance
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北京通州
认证卖家担保交易快速发货售后保障
作者Mike Schnaidt
出版社Rockport Publishers
ISBN9780760384824
出版时间2024-01
印刷时间2024-01
印数1千册
装帧平装
纸张铜版纸
页数160页
字数1千字
定价163元
上书时间2024-06-26
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✦产品信息——
出版社 : Rockport Publishers (2024年 1月 16日)
语言 : 英语
平装 : 160页
ISBN-10 : 0760384827
ISBN-13 : 978-0760384824
商品重量 : 499 g
尺寸 : 19.69 x 1.27 x 24.13 cm
页面参数仅供参考，具体以实物为准
✦内容简介——
《创意耐力》是所有创意人员的指南，它为保持动力和实现远大目标提供了实用的建议和灵感。
你是否正在经历创意倦怠？利用《Fast Company》创意总监、资深马拉松运动员迈克-施奈德（Mike Schnaidt）开发的有效创意耐力策略，你可以在生活和职业生涯中的任何艰难处境中保持想象力和创造力。
《创意耐力》讲述了设计师、宇航员、插图画家、超级马拉松运动员、厨师、摄影师和一位奥运金牌得主的励志故事，以 56 条“规则”的形式提供了独特的实用建议组合，并辅以鼓舞人心的实例，帮助你克服创意障碍，茁壮成长。
向美国网球公开赛标志的设计者、平面设计师萨基-哈维夫（Sagi Haviv）学习，分享他为这一标志性设计绘制 6000 多张草图的经验。
与摄影师彼得-杨（Peter Yang）一起走进他难忘的名人拍摄幕后。
聆听宇航员珍妮特-埃普斯的故事，她从福特汽车公司的一名员工成长为美国国家航空航天局（NASA）的宇航员。
著名烹饪书作家莫莉-巴兹（Molly Baz）传授制作美味食谱的秘诀。
了解奥运金牌得主比利-德蒙（Billy Demong）的心理准备策略。
从耐力赛传奇人物赫尔利-海伍德（Hurley Haywood）那里了解如何在职业生涯中保持专注和动力的专业策略和建议。
《创意耐力》以图文并茂的形式，按照时间递增的顺序分为四个部分（你的一天、你的项目、你的工作和你的生活），将引导你从日常繁重的工作中走出来，实现人生的远大目标。学习如何克服日常工作中的障碍，培养专注力和想象力，建立可持续的实践。完善你的创意流程，向客户推销创意，处理负面反馈和大型项目。发现招聘、预算和应对职业挑战的实用策略，以及找到自己的创意声音并在行业中产生持久影响的建议。
每章最后都附有建议活动的互动和启发。
《创意耐力》是一本指南，帮助您实现目标，在创意事业中茁壮成长。
A must-read guide for any creative, Creative Endurance offers practical advice and inspiration for staying motivated and achieving your big-picture goals.
Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by creative director of Fast Company and accomplished marathon runner Mike Schnaidt, you can remain imaginative and inventive through any tough situation, throughout your life and career.
Featuring inspiring stories from designers, astronauts, illustrators, ultramarathoners, chefs, photographers, and an Olympic Gold medalist, Creative Endurance provides a unique combination of practical advice, in the form of 56 “rules,” alongside inspiring examples to help you overcome creative obstacles and thrive.
· Learn from graphic designer Sagi Haviv, the creator of the US Open logo, as he shares his experience of generating over 6,000 sketches for the iconic design.
· Join photographer Peter Yang behind the scenes of his most memorable celebrity shoots, including with Barack Obama.
· Hear from astronaut Jeanette Epps, who went from a Ford Motor Company employee to a member of NASA’s space crew.
· Get tips from celebrated cookbook author Molly Baz on crafting compelling recipes.
· Discover the mental preparation strategies of Olympic Gold medalist Billy Demong.
· Learn expert tactics and advice for maintaining focus and motivation in your career from endurance racing legend Hurley Haywood.
With lush illustrations across four sections of increasing time increments (Your Day, Your Project, Your Job, and Your Life), Creative Endurance will guide you through the daily grind of work to the big-picture goals of your life. Learn how to overcome obstacles in your daily routine, develop focus and imagination, and establish a sustainable practice. Refine your creative process, pitch ideas to clients, and handle negative feedback and massive projects. Discover practical tactics for hiring, budgeting, and navigating career challenges, along with advice on finding your creative voice and making a lasting impact in your industry.
Each chapter concludes with an interactive and inspiring spread of suggested activities.
Creative Endurance is the ultimate guide to achieving your goals and thriving in your creative career without sacrificing your well-being.
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