Visual Grammar 英文原版 视觉语法
￥ 178 9.7折 ￥ 184 九五品
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北京通州
认证卖家担保交易快速发货售后保障
作者Christian Leborg 著
出版社Princeton
ISBN9781568985817
出版时间2006-05
印刷时间2006-05
印数1千册
装帧平装
开本32开
纸张铜版纸
页数96页
字数1千字
定价184元
上书时间2021-04-11
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形象世界的生活让我们都贪婪，即使不是总是刻意的，消费者的视觉信息。容易使用计算机图形工具，我们中的许多人变成了业余或专业的图像制作人。但是，如果没有对视觉语言的基本理解，视觉传播的生产者和消费者之间就不可能进行富有成效的对话。视觉语法可以帮助你谈论和书写视觉对象及其创造性潜能，并更好地理解24/7轰炸你的图形。它既是视觉语言入门，又是平面设计基本方面的视觉词典。
处理从抽象（如尺寸、格式和体积）到具体对象（如形式、大小、颜色和饱和度）的每一个可想象的视觉概念；处理重复、镜像、移动和位移等活动；处理对称、平衡、扩散、方向等关系，而变数本书是初学者和经验丰富的视觉思想家不可缺少的参考。无论你只是想熟悉视觉概念，还是你是一个经验丰富的设计师，寻找新的方式来向客户传达你的想法，视觉语法是你一直在寻找的清晰简洁的手册。
Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.
Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for.
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