Silent Selling: Bundle Book + Studio Access Card (英语) 沉默的销售
Judy Bell是Energy Retail的创始人兼首席执行官，该公司与零售商和设计公司合作开发销售构建展示策略。她是Target创意营销解决方案的前集团经理。 凯特·特尔纳斯是美国世纪学院（Century College）的前市场营销讲师，她在这所社区学院任教超过20年。她早期的零售生涯包括视觉营销、销售管理，以及在代顿、唐纳森、梅耶和弗兰克、梅西百货和休闲角等地举办的特别活动。
￥ 850 8.5折 ￥ 1005 九五品
仅1件
作者Judy Bell and Kate Ternus
出版社Bloomsbury
ISBN9781501315565
出版时间2017-08
印刷时间2017-08
印数1千册
装帧平装
开本16开
纸张铜版纸
页数430页
字数1千字
定价1005元
上书时间2020-12-07
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《无声销售：视觉营销中的最佳实践和有效策略》，第5版，抓住了当今零售业的发展方向和发展趋势，是一个实践性和创造性的问题解决活动的结合，使学生们远远超越视觉营销的基础知识。读者可以了解专家的最新发现并学习有价值的技术，同时鼓励他们用贝尔的“看-比-创新”模型跳出框框思考。
New to This Edition
· 30% new full color photographs showcase the best examples of award-winning global visual merchandising
· Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris)
· New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12)
· Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9)
Key Features
· Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design
· Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday
· Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapter
Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
Instructor's Resources include an Instructor's Guide, Test Bank and PowerPoint presentations.
This bundle includes Silent Selling, 5th Edition and Silent Selling STUDIO Access Card.
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