Today’s business landscape is changing in fundamental ways. While natural resources are growing ever more scarce and expensive, technology and changing consumer expectations are making transparency a fact of life. In Sustainable Excellence, Aron Cramer and Zachary Karabell examine Coca-Cola, GE, Nike, Starbucks, and many other companies that are transforming themselves by responding to these paradigm shifts and in the process shaping the future. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century.
【作者简介】
Aron Cramer has been the president and CEO of Business for Social Responsibility since 2004. Since he assumed the helm, the organization has more than doubled in size, with seven offices in the United States, Europe, and Asia. He lives in the San Francisco area.
Zachary Karabell received his PhD from Harvard University. He is the author of ten critically acclaimed books, a money manager, and a CNBC contributor. He lives in New York City.
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