China's Creative Imperative: How Creativity is Transforming Society and Business in China

图书标准信息

• 作者 Kunal Sinha（库纳尔·辛哈） 著
• 出版社 John Wiley & Sons
• 出版时间 2008-07
• ISBN 9780470823859
• 定价 221.70元
• 装帧 平装
• 开本 其他
• 纸张 胶版纸
• 页数 240页
• 正文语种 英语

【内容简介】

In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store–one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer – it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink China′s creative potential.

【作者简介】

KunalSinhaisExecutiveDirector-DiscoveryatOgilvy&MathergraterChina,whereheoverseestheconsumerinsight&knowledgemanagementfunctionacrossalldivisionsofthecompany.Heisafive-timewinneroftheWPPAtticusawardforOriginalthinkinginmarketingservices,andhaswontheGrandPrixtwice.KunalhasbeenadjunctfacultyattheIndianInstituteofMassCommunicationandaninvitedspeakeratLondonbusinessSchool,KentStateUniversity,JohnsHopkinsUniversity.Hehasauthoredalargenumberofpapersandarticlesinacademicandbusinessjournals,includingapaperonMarketingtoIndia'sUnderservedConsumerspresentedatHarvardBusinessSchool.Kunalhasalsopublishedtwobooks,AnOrdinaryTraveler,abouttravelsinSouthAsiaandABanarasionVaranasi,aninsider'sperspectiveonHinduism'sholiestcity.HelivesinShanghaiwithhiswifeanddaughter.