The Innovator's Dilemma:The Revolutionary Book That Will Change the Way You Do Business
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作者Clayton M. Christensen(克莱顿·M·克里斯坦森) 著
出版社HarperCollins US
出版时间2011-09
版次2
装帧平装
货号爱
上书时间2024-08-14
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图书标准信息
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作者
Clayton M. Christensen(克莱顿·M·克里斯坦森) 著
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出版社
HarperCollins US
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出版时间
2011-09
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版次
2
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ISBN
9780062060242
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定价
153.60元
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装帧
平装
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开本
其他
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纸张
其他
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页数
336页
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正文语种
英语
- 【内容简介】
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TheInnovator'sDilemmademonstrateswhyoutstandingcompaniesthathadtheircompetitiveantennaeup,listenedastutelytocustomers,andinvestedaggressivelyinnewtechnologiesstilllosttheirmarketdominance.Drawingonpatternsofinnovationinavarietyofindustries,theauthorarguesthatgoodbusinesspracticescan,nevertheless,weakenagreatfirm.Heshowshowtrulyimportant,breakthroughinnovationsareofteninitiallyrejectedbycustomersthatcannotcurrentlyusethem,leadingfirmstoallowtheirmostimportantinnovationstolanguish.Manycompaniesnowfacetheinnovator'sdilemma.Keepingclosetocustomersiscriticalforcurrentsuccess.Butlong-termgrowthandprofitsdependuponaverydifferentmanagerialformula.Thisbookwillhelpmanagersseethechangesthatmaybecomingtheirwayandwillshowthemhowtorespondforsuccess.TheManagementofInnovationandChangeSeries.--ThistextreferstotheHardcoveredition.
- 【作者简介】
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ClaytonM.ChristensenistheRobertandJaneCizikProfessorofBusinessAdministrationattheHarvardBusinessSchool,withajointappointmentintheTechnology&OperationsManagementandGeneralManagementfacultygroups.
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