Free：How Today's Smartest Businesses Profit by Giving Something for Nothing

图书标准信息

• 作者 Chris Anderson 著
• 出版社 Hyperion
• 出版时间 2010-04
• 版次 1
• ISBN 9781401310325
• 定价 110.00元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 304页
• 正文语种 英语

【内容简介】

"ChrisAnderson'sFreeunpacksaparadoxoftheonlinemarketplace—peoplemakingmoneychargingnothing.Whatwasoncejustamarketinggimmickhasmorphedintothebasisofatrillion-dollareconomy."
—Newsweek"Anderson'stimingcouldn'tbebetter.Freearrivesaswholeswathsoftheeconomyarehavingtocontendwithconsumersfindingways—someillegal,manynot—togoFree."
—BostonSundayGlobe"I'dputAndersonandhisworkonparwithMalcolmGladwellandClaytonM.Christensenasoneofthemoreimportantpiecesofbusinessphilosophypublished...

【作者简介】

ChrisAndersonistheauthoroftheinternationalbestsellerTheLongTail.HeistheeditorinchiefofWiredmagazineandwastheU.S.businesseditoratTheEconomist.HebeganhiscareeratthetwopremiersciencejournalsScienceandNature.HeholdsaBachelorofSciencedegreeinPhysicsfromGeorgeWashingtonUniversityandstudiedQuantumMechanicsandScienceJournalismattheUniversityofCalifornia.

【目录】

PREFACE TO THE pAPERBACK EDITION

PROLOCUE

　1. THE BIRTH OF FREE                        

WHAT IS FREE?

　2. FREE IOI

　　A Short Course on a Most Misunderstood Word

　3. THE HISTORy OF FREE

    Zero, Lunch, and the Enemies of Capitalism

　4. THE PSYCHOLOGY OF FREE

    It Feels Good. Too Good?

    DIGITAL FREE

　5.TOO CHEAP TO MATTER

    The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable

　6. "INFORMATION WANTS TO BE FREE"

    The Hirstory of a Phrase That Defined the Digital Age

　7. COMPETING WITH FREE

　　Microsoft Learned How to Do It Over Decades,but Yahoo Had lust Months

　……

FREECONOMICS AND THE FREE WORLD

LIST OF SIDEBARS