The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

图书标准信息

• 作者 Brian Solis 著
• 出版社 Wiley
• 出版时间 2011-10
• 版次 1
• ISBN 9781118077559
• 定价 252.00元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 320页
• 正文语种 英语

【内容简介】

It'saneweraofbusinessandconsumerism—andyouplayaroleindefiningitToday'sbiggesttrends—themobileweb,socialmedia,real-time—haveproducedanewconsumerlandscape.TheEndofBusinessAsUsualexploresthiscomplexinformationrevolution,howithaschangedthefutureofbusiness,media,andculture,andwhatyoucandoaboutit."Tobesuccessfulinbusiness,youneedtoseewhatothersdon't.Startwiththisbook.Someone'sgoingtodoit,whynotyou?"—MarkCuban,owneroftheDallasMavericksandChairmanofHDNet"Innovationhasalwayschangedthebusinesslandscape.Peopleexpecttoaccessinformationanywhere,anytime,andonanydevice.Collaborative,cloud,andvideotechnologiesareleadingthischange.AsMr.Soliscorrectlywrites,companieshavetoleadthischange,notfollow."—JohnChambers,CEOofCiscoSystems,Inc."Winningtheheartsandmindsofcustomerswithnewmediaexperienceswillturnthemintoyourmostvaluablesalesforce.Solis'sbookisthemaptounleashthistreasure."—PeterGuber,authorofTelltoWin:Connect,Persuade,andTriumphwiththeHiddenPowerofStory"Yourcustomerswillsharetheirexperiencesbothgoodandbad.Nowthateveryoneisconnected,it'samplifiedandincrediblyinfluential.ThisbookwillhelpyourethinkyourvisionandmissiontosurviveinaneweraofdigitalDarwinism."—MarkBurnett,TelevisionExecutiveProducer

【作者简介】

BRIANSOLISisgloballyrecognizedasoneofthemostprominentthoughtleadersandpublishedauthorsinnewmedia.Adigitalanalyst,sociologist,andfuturist,Solishasinfluencedtheeffectsofemergingmediaonbusinessandculture.HeisPrincipalofAltimeterGroup,aleadingresearch-basedadvisoryfirminSiliconValley.HehasledstrategydevelopmentandchangemanagementinitiativesforFortune500companiesandemergingbusinessesallovertheworld.Hisblog,BrianSolis.com,isamongtheworld'sleadingbusinessstrategyandmarketingresources.