unit 1 introduction to business text a better prepare for a career in business text b business cycle chinese and international culture tour case study unit 2 successful business people text a steve jobs and the apple story text b li ka-shing’s timeless advice for young en-trepreneurs chinese and international culture tour case study unit 3 market text a who will win out in the smart phone market? text b 5 ste to validate your business idea before entering the market chinese and international culture tour case study unit 4 panies text a starbucks coffee pany’s organizational structure text b the mencement address chinese and international culture tour case study unit 5 employee text a being a good employee text b employee confidence and engagement chinese and international culture tour case study unit 6 products text a 6 ste to product launch success text b counterfeit products hurt the consumer and the economy chinese and international culture tour case study unit 7 customers text a customer value text b how to create and retain customers chinese and international culture tour case study unit 8 work-life balance text a the price of a 24-7 world text b there’s more to life than being happy chinese and international culture tour case study unit 9 culture text a what is culture? text b friendship of american style chinese and international culture tour case study unit 10 business ethics text a how different ethical stances can help or harm a pany text b is digital piracy uhical? or just illegal? chinese and international culture tour case study 附录一 glossary 附录二 tem-4 (2008~2010) 附录三 references
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