英语案例分析 外语－行业英语 徐鹰 编
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北京丰台
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作者徐鹰 编
出版社科学出版社
ISBN9787030582454
出版时间2018-08
版次1
装帧平装
开本16
页数198页
字数310千字
定价49元
货号xhwx_1201747462
上书时间2024-12-03
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目录：
前言
unit 1 recruitment 1
part i lead in 1
section a warming-up questions 1
section b listen and respond 1
section c rea prehension 4
section d extended vocabulary 8
part ii case study 9
unit 2 motivation 14
part i lead in 14
section a warming-up questions 14
section b listen and respond 14
section c rea prehension 17
section d extended vocabulary 21
part ii case study 22
unit 3 performance assessment 26
part i lead in 26
section a warming-up questions 26
section b listen and respond 26
section c rea prehension 29
section d extended vocabulary 34
part ii case study 35
unit 4 product ition 41
part i lead in 41
section a warming-up questions 41
section b listen and respond 41
section c rea prehension 44
section d extended vocabulary 48
part ii case study 49
unit 5 online shopping 54
part i lead in 54
section a warming-up questions 54
section b listen and respond 54
section c rea prehension 57
section d extended vocabulary 61
part ii case study 62
unit 6 advertising 66
part i lead in 66
section a warming-up questions 66
section b listen and respond 66
section c rea prehension 69
section d extended vocabulary 74
part ii case study 75
unit 7 business analysis 79
part i lead in 79
section a warming-up questions 79
section b listen and respond 79
section c rea prehension 82
section d extended vocabulary 87
part ii case study 88
unit 8 new market 93
part i lead in 93
section a warming-up questions 93
section b listen and respond 93
section c rea prehension 96
section d extended vocabulary 100
part ii case study 101
unit 9 petitive strategy 106
part i lead in 106
section a warming-up questions 106
section b listen and respond 106
section c rea prehension 109
section d extended vocabulary 113
part ii case study 114
unit 10 negotiation 120
part i lead in 120 section a warming-up questions 120
section b listen and respond 120
section c rea prehension 123
section d extended vocabulary 127
part ii case study 127
unit 11 fast fashion 132
part i lead in 132
section a warming-up questions 132
section b listen and respond 132
section c rea prehension 135
section d extended vocabulary 140
part ii case study 140
unit 12 headhunter 145
part i lead in 145
section a warming-up questions 145
section b listen and respond 145
section c rea prehension 148
section d extended vocabulary 153
part ii case study 154
keys to exercises 160
unit 1 160
keys to section a 160
keys to section b 161
keys to section c 162
keys to section d 162
unit 2 163
keys to section a 163
keys to section b 163
keys to section c 165
keys to section d 165
unit 3 165
keys to section a 165
keys to section b 166
keys to section c 167
keys to section d 168
unit 4 168
keys to section a 168
keys to section b 168
keys to section c 170
keys to section d 170
unit 5 170
keys to section a 170
keys to section b 171
keys to section c 172
keys to section d 173
unit 6 173
keys to section a 173
keys to section b 173
keys to section c 175
keys to section d 175
unit 7 175
keys to section a 175
keys to section b 176
keys to section c 177
keys to section d 177
unit 8 178
keys to section a 178
keys to section b 178
keys to section c 180
keys to section d 180
unit 9 180
keys to section a 180
keys to section b 181
keys to section c 182
keys to section d 183
unit 10 183
keys to section a 183
keys to section b 184
keys to section c 185
keys to section d 186
unit 11 186
keys to section a 186
keys to section b 186
keys to section c 188
keys to section d 188
unit 12 188
keys to section a 188
keys to section b 190
keys to section c 191
keys to section d 191
appendixes 193
appendix a rating scale of presentation 193
appendix b rating scale of business writing 194
appendix c an example of memo 194
appendix d an example of e 195
appendix e an example of report 197
内容简介：
本教材共有12个单元。内容涉及现代和企业管理各领域（如市场营销、人力资源管理等），包括招聘面试、薪酬架构、互联网市场营销、产品开发、压力管理、年会安排、年度计划、谈判、经理人素质、广告设计、品牌开发、猎头服务等主题。每个案例围绕主题组织相关语言素材和知识素材，让进行相关的语言和技能的学。书后附词汇表。
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