实用英语教程 外语-实用英语 李瑶 编
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作者李瑶 编
出版社上海交通大学出版社
ISBN9787313221469
出版时间2020-05
版次1
装帧平装
开本16
页数167页
字数325千字
定价48元
货号xhwx_1202076262
上书时间2024-10-27
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目录:
unit 1 pany profiles
part ⅰ starting up
part ⅱ listening
part ⅲ rea: six signs of a doomed entrepreneur
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: an overview of business writing
part ⅶ business etiquette: introduction and greeting
unit 2 products and services
part ⅰ starting up
part ⅱ listening
part ⅲ rea: how image recognition is going to improve your so media ads
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: memo
part ⅶ business etiquette: new job
unit 3 marketing
part ⅰ starting up
part ⅱ listening
part ⅲ rea: using swot analysis to develop a marketing strategy
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: letter of establishing business relations
part ⅶ business etiquette: exchanging business cards
unit 4 advertising
part ⅰ starting up
part ⅱ listening
part ⅲ rea: dove advertisement analysis
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: letters of inquiries and offers
part ⅶ business etiquette: dress code
unit 5 payment
part ⅰ starting up
part ⅱ listening
part ⅲ rea: international payment systems
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: letter of order
part ⅶ business etiquette: entertaining clients
unit 6 employment
part ⅰ starting up
part ⅱ listening
part ⅲ rea:how you quit your job really matters to your future
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: cv and letter of application
part ⅶ business etiquette: job interview
unit 7 business conference
part ⅰ starting up
part ⅱ listening
part ⅲ rea: how to run effective business meetings
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: minutes
part ⅶ business etiquette: business meeting
unit 8 corporate culture
part ⅰ starting up
part ⅱ listening
part ⅲ rea: corporate culture
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: letters of ints and claims
part ⅶ business etiquette: giving and receiving gifts
unit 9 business travel
part ⅰ starting up
part ⅱ listening
part ⅲ rea: the ultimate guide to traveling for work
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: business proal
part ⅶ business etiquette: business travel
unit 10 pany performance
part ⅰ starting up
part ⅱ listening
part ⅲ rea: teslas stock could be cut in half
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: business report
part ⅶ business etiquette: getting along with your coworkers and bosses
unit 11 business ethics
part ⅰ starting up
part ⅱ listening
part ⅲ rea: four multinationals shift their business models for sustainability
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: letter of settlement
part ⅶ business etiquette: electronic munication
unit 12 business petition
part ⅰ starting up
part ⅱ listening
part ⅲ rea: why facebook is the biggest threat to googles ad-revenue throne
part ⅳ theme-related expressions
part ⅴ speaking
part ⅵ writing: contract
part ⅶ business etiquette: negotiation
参文献
内容简介:
本书以英语为语言媒介,以知识为核心,强调语言能力与知识的结合,旨在培养掌握英语基本知识,同时通过在典型情境中进行沟通和交流,提高和职场应用能力。本教材借鉴外的英语教材编写理念,根据我国国情和需求编写出理论与实践相结合,具有时代气息,解决和职场现实问题的内容。本书内容紧密围绕各项话题,模拟交际环境,选取领域活动中的12个典型话题:公司简介、产品和服务、营销、广告、支付、雇佣、会议、、差旅、公司业绩、商业道德和商业竞争,涵盖英语听、说、读、写、译等技能训练和案例分析,同时引导了解领域的相关礼仪。
本教材在主题和选材上,突出真实、新颖和实用的特点。本教材绝大部分材料来自国外和杂志,语言地道,原汁原味,话题新颖,内容实用。教材在编写上,强调知识、交际、应用和科学四个原则。每个单元由导人、听力、阅读、语、表达、写作和礼仪七个部分组成,各部分围绕单元话题展开,内容丰富,衔接自然,讲练结合。
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