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实用英语教程外语－实用英语李瑶编

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30.35 6.3折 48 全新

库存4件

北京丰台

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作者李瑶编

出版社上海交通大学出版社

ISBN9787313221469

出版时间2020-05

版次1

装帧平装

开本16

页数167页

字数325千字

定价48元

货号xhwx_1202076262

上书时间2024-10-27

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商品详情

品相描述：全新: 正版特价新书

商品描述: 目录：

unit 1 pany profiles

part ⅰ starting up

part ⅱ listening

part ⅲ rea: six signs of a doomed entrepreneur

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: an overview of business writing

part ⅶ business etiquette: introduction and greeting

unit 2 products and services

part ⅰ starting up

part ⅱ listening

part ⅲ rea: how image recognition is going to improve your so media ads

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: memo

part ⅶ business etiquette: new job

unit 3 marketing

part ⅰ starting up

part ⅱ listening

part ⅲ rea: using swot analysis to develop a marketing strategy

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: letter of establishing business relations

part ⅶ business etiquette: exchanging business cards

unit 4 advertising

part ⅰ starting up

part ⅱ listening

part ⅲ rea: dove advertisement analysis

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: letters of inquiries and offers

part ⅶ business etiquette: dress code

unit 5 payment

part ⅰ starting up

part ⅱ listening

part ⅲ rea: international payment systems

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: letter of order

part ⅶ business etiquette: entertaining clients

unit 6 employment

part ⅰ starting up

part ⅱ listening

part ⅲ rea:how you quit your job really matters to your future

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: cv and letter of application

part ⅶ business etiquette: job interview

unit 7 business conference

part ⅰ starting up

part ⅱ listening

part ⅲ rea: how to run effective business meetings

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: minutes

part ⅶ business etiquette: business meeting

unit 8 corporate culture

part ⅰ starting up

part ⅱ listening

part ⅲ rea: corporate culture

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: letters of ints and claims

part ⅶ business etiquette: giving and receiving gifts

unit 9 business travel

part ⅰ starting up

part ⅱ listening

part ⅲ rea: the ultimate guide to traveling for work

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: business proal

part ⅶ business etiquette: business travel

unit 10 pany performance

part ⅰ starting up

part ⅱ listening

part ⅲ rea: teslas stock could be cut in half

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: business report

part ⅶ business etiquette: getting along with your coworkers and bosses

unit 11 business ethics

part ⅰ starting up

part ⅱ listening

part ⅲ rea: four multinationals shift their business models for sustainability

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: letter of settlement

part ⅶ business etiquette: electronic munication

unit 12 business petition

part ⅰ starting up

part ⅱ listening

part ⅲ rea: why facebook is the biggest threat to googles ad-revenue throne

part ⅳ theme-related expressions

part ⅴ speaking

part ⅵ writing: contract

part ⅶ business etiquette: negotiation

参文献

内容简介：

本书以英语为语言媒介，以知识为核心，强调语言能力与知识的结合，旨在培养掌握英语基本知识，同时通过在典型情境中进行沟通和交流，提高和职场应用能力。本教材借鉴外的英语教材编写理念，根据我国国情和需求编写出理论与实践相结合，具有时代气息，解决和职场现实问题的内容。本书内容紧密围绕各项话题，模拟交际环境，选取领域活动中的12个典型话题：公司简介、产品和服务、营销、广告、支付、雇佣、会议、、差旅、公司业绩、商业道德和商业竞争，涵盖英语听、说、读、写、译等技能训练和案例分析，同时引导了解领域的相关礼仪。
本教材在主题和选材上，突出真实、新颖和实用的特点。本教材绝大部分材料来自国外和杂志，语言地道，原汁原味，话题新颖，内容实用。教材在编写上，强调知识、交际、应用和科学四个原则。每个单元由导人、听力、阅读、语、表达、写作和礼仪七个部分组成，各部分围绕单元话题展开，内容丰富，衔接自然，讲练结合。