Wireless Data Services: Technologies Business Models and Global Markets

图书标准信息

• 作者 Chetan Sharma 著
• 出版社 Cambridge University Press
• 出版时间 2004-01
• 版次 1
• ISBN 9780521828437
• 定价 897.00元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 400页
• 正文语种 英语

【内容简介】

Thereareover1.3billionmobilesubscribersaroundtheworld.ItisinterestingtonotethatwirelesstechnologieshavebeenadopteddifferentlyinkeygeographiessuchasAsia,Europe,andNorthAmerica.Technologiessuchasi-modeinJapan,SMSinEurope,PDAsandBlackberryinNorthAmericapointtothefactthatwirelessapplicationsandservicesarenotonlyuniquetothecultureandbusinessmodelsofaregionbuttheirsuccessalsodependsonhowservicesandtechnologiesareintroducedtoconsumers.Thisbooktakesadeeperlookintowhycertaintechnologies,businessmodels,andadoptionstrategiessucceedwhileothersfail,andhowalltheseelementswillimpactthefutureofwirelesscommunications.Withthehelpofexamples,casestudiesandinterviewswithindustryluminaries,theauthorsidentifythekeyfactorsbehindthesuccessorfailureofdifferentblueprintsandprovideinsightsintostrategiesofmatchingwirelesstechnologyandservicestoglobalmarkets.

【作者简介】

ChetanSharmaisarecognizedindustryexpertinstrategyandimplementationofwirelessdataandpervasivecomputingideasandsolutions.MrSharmawasformerlyLeaderoftheEmergingSolutionspracticeatLuminantWorldwide.Priortothis,SharmaservedasfounderandprincipalofLuminant'swirelesspractice.Inthisrole,heoversawglobalclientengagements,providedvisionandstrategicdirection,conductedwirelessresearchanddevelopment,andestablishedpartnershipswithleadingindustryplayers.YasuhisaNakamuraisSeniorVicePresidentatNTTDoCoMoUSA.Heisawidelyrecognizedspecialistofwirelesstelecommunicationsindustrywithover20yearsofexperience.DrNakamuraholdsmorethan50patents(awardedandpending)andisafrequentspeakeratinternationalconferences.