时尚中国：品牌中国（英文版）

图书标准信息

• 作者 王逸凡 著；潘忠明、高进安 译
• 出版社 五洲传播出版社
• 出版时间 2007-07
• 版次 1
• ISBN 9787508510866
• 定价 50.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 145页

【内容简介】

Atatimeofglobaleconomicintegration,brandshavebecomethestrategicresourceofacountryoraregionandaregrowingtobeasymbolofitsstrength.Themorefamousbrandsacountryhas,themorecompetitivethecountryis.Statisticsindicatethatworld-classbrandsaccountfortessthan3percentoftheworldstotalbrands,buttheirproductsaccountformorethan40percentoftheglobalmarket,andtheirsalesvolumehasreachedabout50percent.Incertainindustries,thesalesvolumeexceeds90percent.Indevelopedcountries,60percentoftheGDP(grossdomesticproduct)comesfromindustrieswithbrands.Thisdemonstratesthatmoderneconomiccompetitionhasshiftedfromaneraofproductcompetitiontooneofbrandcompetition.
Sinceitsopeningtotheoutsideworld,Chinaseconomyhasmaintainedarapidgrowth.AccordingtotherevisedstatisticsfromtheNationalBureauofStatisticsofChinainJuly2007,ChinasGDPreached21,087.1billionyuan(about$2,800billion,$1=7.55yuan),up11.1percentfromthatof2005.PercapitaGDPintheyearexceeded$2,000.Thelivingstandardsofurbanandruralresidentsimprovedconsiderablyastheirawarenessofbrandsstrengthenedandbrand-productconsumptionandexportscontinuedtogrow.AgroupofChinesebrandssuchasHaier,Huawei,LenovoandTCL,whichhavebasicallyestablishedaninternationalpresence,aregrowingrapidly.
Wehaveenteredtheeraofthebrandeconomy.Theimpetusofformingabrandcomesfromthedevelopmentoftheindustry.Thegrowthofbrandshasdeeplyreflectedtheprogressoftheindustry.Statisticsindicatetheaveragebrandvalueofthetop20brandsinChinahasgrownfrom4.799billionyuanin1995to43.87billionyuanin2006,anincreaseof8.14times.
WiththenewerainChina,variousbrandactivitiesoccuroneafteranother.OnApril30,2005,theBusinessChannelofChinaCentralTelevision(CCTV)hostedthe"ChinaBrandSummitForum".Attheforum,103ChinesecompaniesattheforefrontofChinashealthyandrapideconomicdevelopmentjointlyissuedtheChineBrandDeclaration,sayingthatChineseenterprises"mustcompletetheirupgradinginbrands,products,servicesandtalentsasearlyaspossibleandestablishmoreChinesebrandsasglobalbrandswhilekeepingtheirtraditionaladvantageinordertogainahigherdevelopmentplatformandgreatergrowthspaceinthefuture."Thedeclarationdemonstratesthat"brand"hasbecomeakeywordinChinaseconomicdevelopment.

【目录】

BrandandLife
BrandAwarenessoftheChinesePeopleandtheGrowthofChinasBrands
TheCharmofBrands
LivingintheEraofBrands
BrandFansandNONOGroup
ChineseTime-honoredName:theOriginofBrandsofinChina
Dashila-aMiniatureofChineseTime-honoredBrands
TheCrisisofTime-honoredStores
NewFacesofTime-honoredBrands
InternationalBrands:PacesettertoModernLife
1979-1991:TheDawnofaModernBrand-basedLife
1992-2000:ModemBrandAwarenessTakingRoots
From2001:BrandNameProductsintoOrdinaryFamilies
TheFinalityof"ForeignBrandWorship"
ChineseBrands,PartoftheDailyLifeoftheChinesePeople
FoodConsumptionandBrands
ModemHousingandBrands
Culture,EducationandBrands
Tourism,LeisureandBrands