跨文化商务交际：Intercultural Business Communication

图书标准信息

• 作者 窦卫霖 著
• 出版社 高等教育出版社
• 出版时间 2005-09
• 版次 1
• ISBN 9787040172287
• 定价 34.90元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 404页
• 字数 630千字
• 正文语种 简体中文
• 原版书名 窦卫霖

【内容简介】

21世纪的中国，国际合作日益频繁也更加广泛，对参与国际商务交往人员的跨文化交际能力也提出了更高的要求。培养和提高跨文化交际能力成为英语教学的重要内容。

本书共10章，第1至4章以跨文化交际学的基本理论为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍文化差异在言语和非言语方面的表现。第5至10章运用跨文化交际学理论具体分析重要商务实践活动中的文化差异，即跨文化商务写作、礼仪、谈判、营销、伦理和企业文化。

教材特色；

▲跨文化交际理伦与商务交往实践相结合

▲国际商务文化与中国文化相结合

▲通过幕例学习培养学生的跨文化交际能力

▲每章有学习目标和中文边注，配有图表

【目录】

Chapter1Communication:AnInterculturalPerspective

I.BasicsofHumanCommunication

1.NeedsandPurposesforCommunication

2.DefinitionofCommunication

3.TheScopeandClassificationofCommunication

4.TheProcessofCommunication

5.CharacteristicsofCommunication

II.AReviewofInterculturalCommunicationStudy

1.InterculturalCommunicationStudyintheU.S.

2.InterculturalCommunicationStudyinChina

3.TheMultidisciplinaryNatureofInterculturalCommunicationStudy

III.AReviewofInterculturalBusinessCommunication

1.TheResearchofInterculturalBusinessCommunication

2.TheImportanceofLearningInterculturalBusinessCommunication

3.TheComplexityinLearningInterculturalBusinessCommunication

Chapter2UnderstandingCulturesandTheirValues

I.TheNatureofCulture

1.DefinitionsofCulture

2.IngredientsofCulture

3.CharacteristicsofCulture

II.TheBasicsofCulturalValues

1.DefinitionofValue

2.ValuesFormtheCoreofCulture

3.PrioritiesofCulturalValues

III.UnderstandingCulturalPatterns

1.KluckhohnandStrodtbecksValueOrientations

2.Hofstede-BondsValueDimensions

3.TrompenaarsValueDimensions

4.SchwartzsValueInventory

5.HallsHigh-andLow-contextOrientation

Chapter3ComprehendingVerbalCommunication

I.TheRelationBetweenlanguageandCulture

1.TheInfluenceofCultureonLanguage

2.TheInfluenceofLanguageonCulture

II.CulturalImpactonLanguageatVariousLevels

1.MeaningsofWords

2.SociolinguisticRules

3.AnalysisofSpeechActs

4.DiscoursePatterns

5.VerbalStyles

Chapter4PerceivingNonverbalCommunication

I.TheBasicsofNonverbalCommunication

1.DefiningNonverbalCommunication

2.TheImportanceofNonverbalCommunication

3.FunctionsofNonverbalCommunication

II.CulturalImpactonNonverbalCommunication

1.BodyMovement

2.EyeContact

3.Touch

4.Smell

5.Paralanguage

6.SpatialLanguage

7.TemporalLanguage

Chapter5InterculturalBusinessWriting

I.TheImportanceofWritinginInterculturalBusinessCommunication

II.CulturalConsiderationinPlanningBusinessMessages

1.DefiningPurpose

2.AnalyzingInterculturalAudiences

3.SelectingaChannelandMedium

III.CulturalConsiderationinOrganizingBusinessMessages

1.OrganizingRoutine,Good-news,andGoodwillMessages

2.OrganizingBad-newsMessages

3.OrganizingPersuasiveMessages

4.OrganizingReports

5.OrganizingEmploymentMessages

IV.CulturalDifferencesinFormatandLayoutofBusinessLetters

Chapter6InterculturalBusinessEtiquetteandProtocol

I.TheImportanceofAppropriateEtiquetteandProtocol

II.DefiningBusinessEtiquetteandProtocol

III.CulturalDifferencesinBusinessEtiquetteandProtocol

1.InitialBusinessRelationships

2.SocialEntertainment

3.Gift-givingEtiquette

4.BusinessDress

5.BusinessScheduling

6.TheUseofHumor

Chapter7InterculturalBusinessNegotiation

I.DefiningInterculturalNegotiation

II.InterculturalNegotiationVariables

1.FactorsInfluencingBusinessNegotiation

2.AnalysisofInterculturalNegotiationVariables

III.InterculturalNegotiationModelsandStyles

1.InterculturalNegotiationModels

2.InterculturalNegotiationStyles

IV.InterculturalNegotiationStrategiesandGuidelines

1.InterculturalNegotiationStrategies

2.InterculturalNegotiationGuidelines

Chapter8InterculturalMarketingCommunication

I.ACulturalApproachtoInternationalMarketing

1.Marketing:BorrowedConceptsandPracticos

2.MarketingasanExchangeandCommunicationProcess

II.CulturalInfluenceonSelectedAspectsofMarketingand

Advertising

1.VerbalLanguage

2.Nonverballanguage

3.RitualsandReligions

4.Values

III.GlobalMarketingandAdvertising

1.ControversialIssuesofGlobalMarketing

2.ThinkingGloballyandActingLocally

3.TheGlobalConsumer

Chapter9InterculturalBusinessEthics

I.lawandEthicsofInterculturalBusinessCommunication

1.TheNatureofLegalEnvironmentofInternationalBusiness

2.EthicalDilemmasinInterculturalBusinessCommunication

II.MajorLegalandEthicalIssuesinInterculturalBusiness

Communication

1.ProtectionofIntellectualProperty

2.DisputeSettlementThroughLegalChannels

3.Labor-managementRelationsandEmployment

4.TheIssueofBriberyandCorruption

III.BuildingEthicalCompetenceinInterculturalBusiness

Communication

1.MoralPhilosophiesorRelevancetoBusinessEthics

2.IncorporatingEthicsintoInternationalBusinessDecisions

3.AUniversalSetofEthics

Chapter10OrganizationalCultureandInterculturalCommunication

Training

I.TheFoundationsofOrganizationalCulture

1.DefiningOrganizationalCulture

2.TheFunctionofOrganizationalCulture

3.DifferencesBetweenOrganizationalandNationalCultures

4.TypesofOrganizationalCulture

II.TheRoleofCommunicationinOrganizations

1.TheStructureofCommunicationinOrganizations

2.InterculturalCommunicationNeedsinOrganizations

III.InterculturalCommunicationTraininginOrganizations

1.ContentAreasofInterculturalCommunicationTraining

2.AFour-stepApproachtoImprovingIntercultural

CommunicationCompetence

KeytoExercises

Bibliography