The Economic Naturalist：Why Economics Explains Almost Everything

图书标准信息

• 作者 Robert H. Frank（罗伯特·H·弗兰克） 著
• 出版社 Oversea Publishing House
• 出版时间 2008-04
• 版次 1
• ISBN 9780753513385
• 定价 80.00元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 256页
• 正文语种 英语

【内容简介】

Thisbookhelpsyoudiscoverthesecretsbehindhundredsofeverydayenigmas.Whyistherealightinyourfridgebutnotinyourfreezer?Whydo24-hourshopsbotherhavinglocksontheirdoors?WhydidKamikazepilotswearhelmets?Theanswerissimple:economics.Economicsdoesn'tjusthappeninclassroomsorinternationalbanks.Itiseverywhereandinfluenceseverythingwedoandsee,fromthecinemascreentothestreets.Itcanevenexplainsomeoflife'smostintriguingenigmas.Foryears,economistRobertFrankhasbeenencouraginghisstudentstouseeconomicstoexplainthestrangesituationstheyencounterineverydaylife,frompeculiarproductdesigntothevagariesofsexappeal.Nowhesharesthemostintriguing--andbizarre--questionsandtheeconomicprinciplesthatanswerthemtorevealwhymanyofthemostpuzzlingpartsofeverydaylifeactuallymakeperfect(economic)sense.

【作者简介】

RobertH.FrankistheHenriettaLouisJohnsonProfessorofManagementandProfessorofEconomicsatCornellUniversity'sJohnsonGraduateSchoolofManagement.HispreviousbooksincludeTheWinner-Takes-AllSociety(withPhilipCook),LuxuryFeverandPrinciplesofEconomics(withBenBernanke).Frank'smanyawardsincludetheAppleDistinguishedTeachingAwardandtheLeontiefPrizeforAdvancingtheFrontiersofEconomicThought.