Unit 1 Internationa Trade Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Free Trade Under Fire Part Ⅲ Supplementary Reading Text B Main Street Meets the Global Economy
Unit 2 Pricing Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Pricing New Products Part Ⅲ Supplementary Reading Text B How to Sell a Price Increase to Your Customers
Unit 3 Branding Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A The Power of Branding Part Ⅲ Supplementary Reading Text B What Great Brands Do
Unit 4 Products Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A A New-product Innovator Part Ⅲ Supplementary Reading Text B Product Life Cycle
Unit 5 Customer Behavior Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Situational Influence Part Ⅲ Supplementary Reading Text B What is Consumer Behavior?
Unit 6 Corporate Culture Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Southwest Airlines' Team Culture Part Ⅲ Supplementary Reading Text B Culture in Small Businesses
Unit 7 Crisis Management Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A How Toyota's Crisis Management Failures Added to the Billion-dollar Settlement Part Ⅲ Supplementary Reading Text B VW Crisis Communication and Public Trust
Unit 8 Leadership Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Nap Rooms Gone Bad Part Ⅲ Supplementary Reading Text B Three Issues That Should Preoccupy Managers in the Next 50 Years
Unit 9 Urbanization Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Mass Urbanization Could Lead to Unprecedented Human Creativity——But Only if We Do It Right Part Ⅲ Supplementary Reading Text B Urbanization: Some are More Equal Than Others——China's Need for a New Urbanization Policy Reaches a Critical Point
Unit 10 Work Culture Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Amazon Only Perfected What American Work Culture Created Part Ⅲ Supplementary Reading Text B The Happiness Machine
Unit 11 Cross-cultural Communication Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Factors Affecting Cross-cultural Business Communication Part Ⅲ Supplementary Reading Text B Diversity in the Workplace and How to Aid Intercultural Communication Work-place Diversity
Unit 12 Human Resources Management Part Ⅰ Lead-in Activities Part Ⅱ Intensive Reading Text A Did HR. Cause the Downfall of Enron? Part Ⅲ Supplementary Reading Text B HR Evolves into "Human Capital Management
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