Marketing Research：An Applied Orientation (Global Edition, 6/E)
￥ 68 九品
仅1件
作者Naresh K. Malhotra 著
出版社Pearson Education
出版时间2011-05
版次6
装帧平装
货号上层中
上书时间2024-05-18
商品详情
- 品相描述：九品
图书标准信息
- 作者 Naresh K. Malhotra 著
- 出版社 Pearson Education
- 出版时间 2011-05
- 版次 6
- ISBN 9780136094234
- 定价 901.90元
- 装帧 平装
- 开本 其他
- 纸张 胶版纸
- 页数 936页
- 正文语种 英语
- 【内容简介】
- ThisisaPearsonGlobalEdition. ThePearsonEditorialteamworkedcloselywitheducatorsaroundtheworldtoincludecontentespeciallyrelevanttostudentsoutsideoftheUnitedStates. Forundergraduateandgraduatemarketingresearchcourses.MarketingResearch:AnAppliedOrientationallowsstudentstoactuallyexperiencetheinteractionbetweenmarketingresearchandmarketingdecision-making.MarketingResearch:AnAppliedOrientationtakesauniqueappliedandmanagerialorientationthatillustratestheinteractionbetweenmarketingresearchdecisionsandmarketingmanagementdecisions.Thistextiscomprehensive,practical,andpresentsbalancedcoverageofbothqualitativeandquantitativematerial.Thesixtheditionisevenmorecurrent,contemporary,illustrative,andsensitivetouserneeds.
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