STep by Step 听懂CNN全球商业报道

图书标准信息

• 作者 LiveABC 著
• 出版社 科学出版社
• 出版时间 2011-06
• 版次 1
• ISBN 9787030311078
• 定价 58.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 299页
• 字数 489千字
• 正文语种 简体中文
• 丛书 CNN互动英语系列

【内容简介】

《STepbyStep听懂CNN全球商业报道》精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财，报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。希望让读者在学习英语的同时，能充实金融财经知识，掌握商业动态，迈向国际市场。

【作者简介】

　　LiveABC互动英语教学集团是英语市场畅销书作者，台湾著名多媒体英语教学公司，以发展自行研发的交互式英语教学光盘产品及书籍为主，并结合网络、多媒体互动技术及传统平面出版等重要语言学习途径，协助语言学习者以互动方式有效地学习语言。

【目录】

前言
光盘使用方法
GlobalNews
AretheDesktop'sDaysNumbered?
iPadandGoogleChromeTakeAimattheTraditionalComputerInterface
TheShapeofCarstoCome
ALookintotheFutureofElectricAutosandBeyond
InTouchTechnology
Pressure-SensitiveScreensRevolutionizeHighTechInteraction
H2-Go
Eco-FriendlyRiversimpleRunsonthePowerofHydrogen
E-ReaderRevolution
MoreBookLoversForsakePaaerastheElectronicMediumTakpsOff
TheCupboardIsBare
APerfectStormofFactorsSapWorldFoodSupply
GreenScreens
SonyPavestheWaytoMoreEco-FriendlyTechnology
SearchWars
MicrosoftandYahooTeamtoTakeonGoogle
AthensontheBrink
UnderstandingtheGreekTragedyUnravelingtheEurozone
Investment&FinancialManagement
TinyHouses
SomeHomeownersAreThinkinqSmalltoStayDebt-Free
RiseoftheZombieBanks
LessonsforDefeatinatheFinancialLivinqDeadfromlapan'sLostDecade
IsItInflationorDeflation?
BreakingDowntheJargonofanEconomicCrisis
TheLessonsofLehmanBrothers
WhatWeCanLearnfromtheFalloftheFinancialInstitution
SharingtheBlame
HowAllConsumersPlayedaRoleintheFinancialCrisis
CorporateManagement
BuildingtheStarbucksExperience
ABoardroomMasterClasswiththeCoffeeEmpireChairmanHowardSchultz
VideoGameGuru
InsidetheMindofNintendo'sLegendaryDesignerShigeruMiyamoto
adidasvs..PUMA
TheFamilyFootwearRivalryThatDividedaTown
Adidas
HeavenlyHotel
AnEyeforDetailHelpsParis'GeorgeVSurviveToughTimes
FromBathBeadstotheBoardroom
CNNExclusiveInterviewwithBodyShopFounderAnitaRoddick
Market&Sales
TheFacesofLuxury
BrandsTurntoCelebrityStarPowertoDriveSales
HotWheels
LuxuryCarsShowcasetheNeedforSlJeedattheNorthAmericanAutoShow
HybridWars
ToyotaandHondaSquareOffinBattleforGreen
Micro-Malls
EntrepreneursDreamBigwithTinyShops
DesignAcrobatics
AdobeTriestoOutmaneuverSoftwareRivalMicrosoft
FrenchThumbTheirNosesatApple
iPodMakerRefusestoSellMusicplayableonRivalProducts
McCoffeevs.Starbucks
FastFoodGiantBrewsaChallengetotheCaffeineKings
SuccessfulBrandNames
TheSweetSmellofSuccess
UpdatingChanel'sTimelessFragranceNo.5
SkirtingtheRecession
LuxuryIconPrada.SurvivestheSaggingEconomyinStyle
TheMasterofCute
IntheBoardroomwithSanrioCEOShintaroTsuji
BuiltforSpeed
DucatiTakesMotoGPofftheTrackandontotheStreet
It'sHisBag
IntheBoardroomwithCoachCEOLewFrankfort
Ho-HumoniPhone
AppleHasGadgetGeeksDrooling,butWillTech-SavvyAsiaBite?
DriveninStyle
Rolls-RoyceUnveilsitsPhantomDropheadCoupe
BusinessGuru
AMeetingoftheMinds
CNNFounderTedTurnerandWindPowerAdvocateT.BoonePickensTalk
BusinessandEnergy
SayYum!
AOuickBoardroomBitewithFastFnnrtKinnninDaviidNovak
ComputingintheCloud
GoogleCEODiscussesCompetitionandYourDigitalFuture
OntheFastTrack
IntheBoardroomwithFormulaOneCEOBernieEcclestone
MediaMaster
IntheBoardroomwithBarryDiller
附录：常用财经词汇