全域旅游创新发展的山东实践

图书标准信息

• 作者 孙小荣工作室
• 出版社 中国旅游出版社
• 出版时间 2022-07
• 版次 1
• ISBN 9787503269615
• 定价 68.00元
• 装帧 其他
• 开本 16开
• 纸张 胶版纸

【内容简介】

山东省深入贯彻落实习近平新时代中国特色社会主义思想，高站位、高起点谋划实施“新旧动能转换”、乡村振兴的“齐鲁样板”等一系列符合山东特色的发展战略，并将文化和旅游业纳入新旧动能转换十强产业，将乡村旅游作为乡村振兴的抓手，以特色县域旅游创新发展为基点，以创建“全域旅游示范省”为目标，全面推进全域旅游高质量发展融入社会经济发展全局。
  山东省全域旅游发展已经取得骄人成绩——2019年，崂山、曲阜、青州3区市经过评定，被认定为首批国家全域旅游示范区；2020年，蓬莱、荣成、沂南、章丘、齐河5家单位经过评定，被认定为第二批国家全域旅游示范区，连续两年获得“大满贯”。目前，山东省已有8个市区县被认定为国家全域旅游示范区，另外有37个单位被认定为山东省全域旅游示范区，创建“全域旅游示范省”，推动新旧动能转化和产业结构调整，奠定了坚实的基础，并发挥出了积极的辐射、带动、示范和引领作用。
  同时，为巩固来之不易的创建成果，发挥整合示范性，高效协同性，持续辐射性性的作用，梳理山东省全域旅游典型案例中，创新亮点，创造经验，创建模式，在全省树立起一批在全国有影响力的全域旅游标杆项目有重要的意义。

【作者简介】

孙小荣工作室致力于中国旅游发展的观察和研究，在旅游品牌营销策划、 区域旅游创新发展深度研究、全媒体整合营销等领域提供新视野和新价值。

“小荣说三部曲”（《中国旅游的变革力量》《中国旅游“515 战略”系列访谈录》《中国旅游营销新价值时代》）已由新华出版社出版发行。《有一种生活叫日照  日照旅游生活36计》《阁外蓬莱》已由中国旅游出版社出版发行。

【目录】

第一章　集成黄河 ··················································· 1

山东全域旅游助力黄河文化旅游高质量发展 ·························· 3

黄河从这里入海：为什么山东是黄河文明的集大成者？ ··········32

黄河入鲁，菏泽何为？ ····················································45

“梁山”不只是一座山：一座“梁山城”的觉醒与崛起 ············56

从“东方圣城”到“国际慢城”：曲阜的“温故造新”历程 ·····67

从“龙山圣地”到“明水古城”：章丘全域旅游发展简史 ········79

黄河流域生态保护和高质量发展的“齐河实践” ·····················90

高青：黄河流域首座“国际慢城”变形记 ·························· 101

黄河入海：东营，“赢”在何处？ ····································· 112

第二章　领潮海洋 ················································ 123

“仙境海岸”领潮“蓝色休闲”：山东凭什么？ ··················· 125

港湾里的村落：山东滨海乡村休闲带的形成 ······················· 139

从“地理边缘”到“终极旅游地”：全域旅游的“荣成聚变” · 150

“六精七养”：文登全域旅游创新发展的“精致实践” ············ 165

山海联动，全域发展的“蓬莱模式” ·································· 177

阁外蓬莱：全域旅游创新发展的“四重奏” ························· 188

第三章　乡村振兴 ················································ 199

中国县域旅游典范：“多规合一”主导下的“沂南模式” ········· 201

中国山水休闲典范：从“山水观光”向“山水花田”休闲度假

转型的“临朐模式” ························································ 214

中国旅游扶贫典范：“生态固本，业态增效”实现绿色发展的

“山亭模式” ································································· 226

中国运河地标旅游典范：“三个之外”构建大旅游休闲区的

“台儿庄模式” ······························································ 238

中国红色旅游创新典范：从“红嫂故里”到“沂水实践” ······· 252

中国革命老区创新典范：以“文旅寿养”引领多业态发展的

“费县实践” ································································· 264

中国古城旅游创新典范：“山水花城”联动发展，构筑

“青州模式” ································································· 276

中国康养旅游典范：超前践行“全域旅游”，实现追赶超的

“五莲模式” ································································· 286

中国康养旅游典范：以路串景，山野幽居，全域旅游的

“五莲路径” ································································· 298

中国沟峪旅游典范：“贫穷山沟”到“乡旅高地”，山东

“沟峪旅游经济”的崛起 ················································· 310

新儒学文化旅游典范：沂蒙精神和儒学文化演进中的乡村

旅游探索 ···································································· 322

景城乡融合发展创新典范：城景融合，城乡联动的

“崂山模式” ································································· 334

第四章　方案解读 ················································ 347

孙小荣：构筑山东省全域旅游高质量发展新格局 ················· 349

孙小荣：“民宿集聚区”，一个新物种的诞生 ······················· 361

孙小荣：文旅融合下的场景革命——山东省全域旅游示范区

创建培训 ····································································· 368

山东方案：以“新业态”和“新人才”促进新旧动能转换 ····· 382

城市、乡村、海洋：高质量协同发展，以精品旅游促进新旧

动能转换 ···································································· 390

“新连接”催生“新价值”：中国旅游高质量发展的

“齐鲁样板” ································································· 399