Unit 1 Electronic Commerce Theory Text A Overview of Electronic Commerce Exercises Text B Advantages And Disadvantages of Electronic Commerce Reading Materials IT Producing Industries -Hopeful Sighs In 2003 IT Producing Industries Weather the Recession and Recover Slowly Unit 2 Internet and Protocols Text A Computer Networks Exercises Text B The TCP/IP Protocol Suite Reading Materials A Nation Online: How Americans Are Expanding Their Use Of The Internet Unit 3 Economics of Electronic Commerce Text A Interaction of Economics and E-commerce Exercises Text B E-Commerce Changes the Economics of Research Reading Materials Online Marketing Basics Establishing a Web Presence Unit 4 Web Publishing Text A Online Publishing Exercises Text B Opportunities and Risks of Electronic Publishing Reading Materials Assessing the Need for an Online Store Unit 5 Logistics Text A I.ogistics in Electronic Commerce Exercises Text B The Logistics Gaps in China Reading Materials The First Step to Internet Marketing:Pick Something to Promote Step One: Pick Something to Promote Selling Stuff Collecting Leads Info to Collect Other Stuff You Can Achieve with Search Ads Unit 6 EDI and Its Application Text A Electronic Data Interchange (EDI) Exercises Text B EDI Adoption and EDI Maturity Reading Materials Ten Key Steps to Successfully Marketing Your Business Online Unit 7 Electronic Marketing Structure and Direct Marketing Text A Overview of Electronic Marketing Structure Exercises Text B Direct Marketing Reading Materials Internet Marketing and customer referrals Unit 8 SCM and Electronic Commerce Text A IT and supply-chain management Exercises Text B The significance of virtual value chains in revealing new market opportunities "" Reading Materials A History of Logistics/Supply Chain Management Unit 9 Advertising Strategies Text A Advertising Methods on the Web Exercises Text B Advertisement Strategies Reading Materials How to Start Selling Online Unit 10 Security Issues in Electronic Commerce Text A Internet E-Commerce Security Exercises Text B Creating and maintaining Brands on the Web Reading Materials E-Commerce Security: Fact or Fiction? Unit 11 Eletronic Commerce Legislation Unit 12 Web Marketing Unit 13 Electronic Commerce and Information Economy Unit 14 Electronic Commerce Trust Unit 15 Electronic Commerce Planning 参考译文
以下为对购买帮助不大的评价