Contents Unit 1 Globalization ...........................................................................1 Text A Outsourcing Innovation ...............................................................3 Text B Building Your Company’s Capabilities Through Global Expansion .......................................................................10
Unit 2 Cross-cultural Communication in Business ......................18 Text A Cultural Intelligence ...................................................................20 Text B The Concept of Framing in Cross-cultural Communication …..28
Unit 3 Competition ............................................................................36 Text A Competing in the Age of Omnichannel Retailing ......................38 Text B (Still) Made in Japan ...................................................................45
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