语言技能子系列：商务英语综合教程（学生用书4）

图书标准信息

• 作者 王瑞昀 编
• 出版社 对外经济贸易大学出版社
• 出版时间 2010-02
• 版次 1
• ISBN 9787811346268
• 定价 34.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 277页
• 字数 366千字
• 正文语种 英语，简体中文
• 丛书 新基点全国高等院校商务英语专业本科系列规划教材

【内容简介】

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。TextA侧重商务词汇、语法知识及篇章理解。TextB着力培养学生的商务英语口语和写作能力等交际能力。TextC主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

【目录】

UnitOneFranchiseBusiness
TextAMakingYourFranchisetheNextMcDonalds
TextBCaseStudy：25YearsofFranchisinginIreland
TextCFranchising——ASafeHaveninToughTimes

UnitTwoTheRealEstateBusiness
TextAFindingGoodDealsinRealEstate
TextBGettingStartedRightinRealEstateInvesting
TextCWorldsPriciestCitiestoOwnaHome

UnitThreeSecurityinE-commerceEra
TextAOECD：ProvidingConsumerProtectioninElectronicCommerce
TextBCaseStudy：MFPSecurity——HowtheITGuyIsBecomingtheSecurityGuy
TextCANewEraofAttacks

UnitFourCreditCard
TextAHowCreditCardsWork
TextBTheNewRulesofCreditCards
TextCOECDWarnsProtectionismwillWorsenFinancialCrisis

UnitFiveCreationofCorporateCulture
TextAFromFactorytoFamily：TheCreationofaCorporateCulture
TextBCaseStudy：IBMFindsProfitinDiversity
TextCBecomeaCompanyThatInventsNewIdeas

UnitSixCulturalDifferenceinBusiness
TextAAdviceonCross-culturalBusiness
TextBCaseStudy：CulturalDifferencesComplicateaGeorgiaDrugStingOpera
TextCTheImpactofCultureonBranding

UnitSevenMergers&Acquisitions
TextAWanttoOrow？ThinkMerger
TextBM&AExecution——ACaseStudyonDealsThatWentWrong
TextC2009：ABusyYearforMergersandAcquisitionsinChina

UnitEightTelecommuting
TextATelework
TextBCaseStudy：MakingTelecommutingWork
TextCPotentialDrawbacksofTelework

UnitNineBusinessandCustomer-centeredness
TextADailyLife，NotMarkets：Customer-centeredDesign
TextBReebokandItsCustomizationStrategy
TextCSecretsofSilkProduction

UnitTenBusinessEthics
TextABusinessEthics
TextBCorporateEthics：RightMakesMight
TextCCanIAskforMoreMoney?

UnitElevenCorporateSocialResponsibility
TextACompetitiveAdvantageandCorporateSocialResponsibility
TextBNestlcsMilkDistrictModel：EconomicDevelopmentforAValue-addedFoodChainandImprovedNutrition
TextCTheNewBusiness

UnitTwelvePiracy
TextAANationofPirates：PanickedbyDigitalPlunder，theEntertainmentIndustryFightsBack
TextBBattlesagainstMusicPiracy：RecordingIndustrysCampaignagainstInternetPiracyinChina
TextCPiracyIssueatAPEC