S新编国际商务管理概论;英文版

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作者朱文忠著

出版社北京对外经济贸易大学出版社

ISBN9787566318947

出版时间2018-02

版次1

装帧平装

开本16开

纸张胶版纸

定价42元

货号7755786

上书时间2024-07-01

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商品描述: 基本信息
书名:S新编国际商务管理概论;英文版
定价：42元
作者:朱文忠著
出版社：北京对外经济贸易大学出版社
出版日期：2018-02-01
ISBN：9787566318947
字数：
页码：
版次：
装帧：平装
开本：16开
商品重量：
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内容提要

目录
PrefaceTopic 1 Business Activity (1)Topic 2 Business Activity (2)Topic 3 Business ObjectivesTopic 4 Business DecisioMakingTopic 5 Strategy and Strategic PlanningTopic 6 Business Analysis ModelsTopic 7 Competitioand BusinessTopic 8 Globalizatioand BusinessTopic 9 Marketing (1)Topic 10 Marketing (2)Topic 11 Marketing (3)Topic 12 Marketing (4)Topic 13 Financial Management: Sources of FundsTopic 14 Financial Management: Uses of FundsTopic 15 HR Management: Business Organizatioand Organizational StructuresTopic 16 HR Management: MotivationTopic 17 HR Management: Financial RewardsTopic 18 HR Management: Non-financial RewardsTopic 19 Management and LeadershipTopic 20 HR Management: RecruitmentTopic 21 CommunicatioiBusiness (1)Topic 22 CommunicatioiBusiness (2)Topic 23 HR Management: Groups iBusinessTopic 24 HR Management: Managing TeamsTopic 25 Strategic HRMTopic 26 The Management of ChangeTopic 27 Methods of ProductionTopic 28 Total Quality Management (TQM)Topic 29 Mergers and TakeoversA Sample of Test Paper
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