高级实用英语系列教材：现代商务沟通（第2版）

图书标准信息

• 作者 [美]奥伯 著
• 出版社 中国人民大学出版社
• 出版时间 2009-10
• 版次 1
• ISBN 9787300112558
• 定价 38.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 286页
• 字数 488千字
• 正文语种 简体中文，英语

【内容简介】

《现代商务沟通（第2版）》包括了商务沟通必需的重要内容：对商务沟通的理论概述、商务沟通中涉及的相关问题和最新发展以及人际沟通的各种形式；商务写作技能；不同类型商务信函的写作；商务报告写作和与就业相关的应聘活动及相关文件的撰写等。
《现代商务沟通（第2版）》涵盖了商务英语中最重要和最核心的内容，具有很强的实用性和前瞻性。
《现代商务沟通（第2版）》可供本科生、研究生和相关学习者使用。

【目录】

PartOneFoundationsofBusinessCommunication
Chapter1UnderstandingBusiness
Communication2
CommunicatinginOrganizations2
TheComponentsofCommunication3
TheStimulus4
TheFilter5
TheMessage5
TheMedium6
TheDestination6
VerbalCommunication8
OralCommunication8
WrittenCommunication9
Spotlight1OvercomingInformation
Anxiety10
BarrierstoVerbalCommunication11
InadequateKnowledgeorVocabulary11
DifferencesinInterpretation11
LanguageDifferences12
InappropriateUseofExpressions12
OverabstractionandAmbiguity13
Potarization13
IntroducingtheThreePs：Problem，Process，Product14
The3Ps：UsingEuphemismsAppropriotely15
Problem15
Process15
Product16
OnlineHelpinThisCourse16
Summary16
LookingAhead17
KeyTerms17
Exercises17

Chapter2InterpersonalCommunicationSkirls20
InterpersonalCommunications20
NonverbalCommunication21
BodyMovement21
PhysicalAppearance21
VoiceQualities22
Time22
Touch22
SpaceandTerritory22
Listening24
TheProblemofPoorListeningSkiUs24
KeystoBetterListening25
CommunicatingbyTelephone28
YourTelephoneVoice28
YourTelephoneTechnique28
VoiceMail29
TelephoneTag29
CellPhones29
BusinessMeetings30
PlanningtheMeeting31
ConductingtheMeeting33
FollowingUptheMeeting34
CheckUstIBusinessMeetings35
The3Ps：APlanforaBusinessMeeting39
Problem39
Process39
Product40
Summary40
LookingAhead41
KeyTerms41
Exercises41

PartTwoDevelopingYourBusinessWritingSkills
Chapter3TheWritingProcess46
AnOverviewoftheWritingProcess46
AudienceAnalysis47
WhoIsthePrirnaryAudience?48
WhatDoestheAudienceAlreadyKnow?49
WhatIsYourRelationshipwiththe
Audience?49
HowWiUtheAudienceLikelyReact?49
Planning51
Purpose51
Content52
Organization52
Drafting54
Revising56
RevisingforContent57
RevisingforStyle57
RevisingforCorrectness57
Formatting59
Proofreading59
Checklist2TheWritingProcess61
The3Ps：ASimpleMemo62
Problem62
Process62
Product64
Summary64
LookingAhead65
KeyTerms65
Exercises65

Chapter4RevisingYourWriting69
WhatDoWeMeanby.Style?69
ChoosingtheRightWords70
WriteClearly70
UseShort，SirnpleWords72
UsePositiveLanguage75
WritingEffectiveSentences77
UseaVarietyofSentenceTypes77
UseActiveandPassiveVoiceAppropriateLy79
DevelopingLogicalParagraphs81
KeepParagraphsUnifiedandCoherent82
UseParaltelStructure84
ControtParagraphLength84
WhatI）oWeMeanbyTone?86
WriteConfidently86
UseaCourteousandSincereTone86
UseAppropriateEmphasisand
Subordination87
UseNondiscriminatoryLanguage88
Stressthe"You"Attitude89
EffectiveBusinessWriting90
Checklist3WritingwithStyle91
The3Ps：WritinganUnbiasedMessage92
Problem92
Process92
Product93
Summary93
LookingAhead94
KeyTerms94
Exercises94
PortfolioProject1：WritinganInformationoiMessage98

PartThreeCorrespondence
Chapter5RoutineLetters，Memos，andE-MailMessages
Chapter6PersuasiveLetters，Memos，andE-MailMessages
Chapter7Bad-NewsLetters，Memos，andE-MailMessages

PartFourWrittenandOralBusinessReports
Chapter8WritingtheBusinessReport
Chapter9MakingOralPresentations

PartFiveEmploymentCommunication
Chapter10TheJobSearch，Resumes，andJob-App[icationLetters
Chapter11EmploymentInterviewingandFollow-Up