Introduction to Online Competitive Intelligence Research

在线竞争情报研究导论为您提供了领先于竞争对手的工具。包括大量的研究问题场景和案例以及建议的搜索策略。循序渐进的方法论指导您完成CI研究过程，包括规划和指导、数据收集、分析和传播。其中一个部分提供了您的公司如何保护自己免受竞争对手不必要的CI努力的洞察。与商业研究系列中的所有标题一样，本书包含许多商业研究应用程序，可用于内部研究培训和参考。互联网研究可以快速、简单、有效，但也具有挑战性

198.65 九五品

仅1件

北京大兴

认证卖家担保交易快速发货售后保障

作者Vibert, Conor

出版社不详

ISBN9780538726801

出版时间不详

装帧平装

货号002

上书时间2020-03-23

燚龍書局

十二年老店

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商品描述: Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.

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