Who Says Elephants Can't Dance?：How I Turned Around IBM

图书标准信息

• 作者 Louis Gerstner 著
• 出版社 HarperCollins UK
• 出版时间 2003-08
• ISBN 9780007170876
• 定价 99.40元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 372页
• 正文语种 英语

【内容简介】

CEOLouisV.GerstnerJr.’smemoirabouttheextraordinaryturnaroundofIBMandhistransformationofthecompanyintotheindustryleaderofthecomputerage–thegreatAmericanbusinessstoryofourtime.WhenLouisV.GerstnerbecameCEOofIBMin1993,shareshadslumpedandthecompanywasonthevergeofcollapse.HiredforhissuccessfulmanagementofRJRNabiscoandAmericanExpress,Gerstnerhadnobackgroundintechnology,butduringhisseven-yearchairmanship,hetransformedthecompanyintotheleadingforceofthecomputerage.Inhisfrank,directvoice,Gerstnerrecallstheobstacleshefaced:theplanstofragmentthecompany,theinconsistentglobalpolicies,thestodgywhite-shirthierarchyandinter-departmentalcompetitivenessandtherapidlydecliningsales.WithinmonthsofjoiningIBM,Gerstnerpresentedhisboldandcontroversialbusinessstrategy.Punitivetowardsofficepolitics,herevolutionisedthecompanyfromwithin,alteringanentirecorporateculture,divestingbillionsofdollarsinunneededassetsandtransformingIBMfromafractured,process-drivenbusinessintoanimble,customer-drivenenterpriseabletorespondquicklytothevolatiletechnologymarketandfacedownMicrosoftandIntelintheinternetera.Revealinghistacticsstepbystep,GerstnerspinsanengagingnarrativethattakesthereaderbehindthecurtainintotheunbelievablemessheinheritedandintotheofficeandmindofaCEOfacingthechallengeofalifetime.

【作者简介】

LouisV.GerstnerJr.,formerlyheadofRJRNabiscoandAmericanExpress,istheCEOofIBM.