现代商务英语综合教程（第1册）

图书标准信息

• 作者 范连颖、王艳 著
• 出版社 中国人民大学出版社
• 出版时间 2010-05
• 版次 1
• ISBN 9787300117041
• 定价 43.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 208页
• 字数 317千字

【内容简介】

《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册，共十二章，按照每周4～6学时设计。

【目录】

Chapter1IntroductiontoBusiness
BackgroundCase：DonaldTrumpIsBack
Listening
Reading：TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading：StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase：SouthwestAirlinesRecruitment
Listening
Reading：NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading：QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase：WhoseFault?
Listening
Reading：EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading：TheGreatCommunicators
Chapter4Teamwork
BackgroundCase：PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading：TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading：TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase：AsBusinessTravelIncreases，SoDoCostsandHeadaches
Listening
Reading：WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading：FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase：WhatsWrong?
Listening
Reading：GoodEtiquetteIsGoodBusiness
Translation
Speaking
Writing
AdditionalReading：BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase：InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading：MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
Writing
AdditionalReading：HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase：BillGatesMysteriousNewCompany
Listening
Reading：BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading：DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase：PamperstoExpandProductRange，ServicesinChina
Listening
Reading：P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading：McDonalds：WereLovinIt！