HBR's 10 Must Reads on Strategic Marketing

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上海嘉定

认证卖家担保交易快速发货售后保障

作者Harvard Business Review 著

出版社Harvard Business School Press

出版时间2013-04

装帧平装

货号130

上书时间2024-07-20

已实名已认证进店收藏店铺

【内容简介】: NEWfromthebestsellingHBR’s10MustReadsseries.
Stoppushingproducts—andstartcultivatingrelationshipswiththerightcustomers.

Ifyoureadnothingelseonmarketingthatdeliverscompetitiveadvantage,readthese10articles.We’vecombedthroughhundredsofarticlesintheHarvardBusinessReviewarchiveandselectedthemostimportantonestohelpyoureinventyourmarketingbyputtingit—andyourcustomers—atthecenterofyourbusiness.

LeadingexpertssuchasTedLevittandClaytonChristensenprovidetheinsightsandadviceyouneedto:

•Figureoutwhatbusinessyou’rereallyin
•Createproductsthatperformthejobspeopleneedtogetdone
•Getabird’s-eyeviewofyourbrand’sstrengthsandweaknesses
•Tapamarketthat’slargerthanChinaandIndiacombined
•DeliversuperiorvaluetoyourB2Bcustomers
•Endthewarbetweensalesandmarketing

LookingformoreMustReadarticlesfromHarvardBusinessReview?Checkoutthesetitlesinthepopularseries:
HBR’s10MustReads:TheEssentials
HBR’s10MustReadsonCommunication
HBR’s10MustReadsonCollaboration
HBR’s10MustReadsonInnovation
HBR’s10MustReadsonLeadership
HBR’s10MustReadsonMakingSmartDecisions
HBR’s10MustReadsonManagingYourself
HBR’s10MustReadsonTeams

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