作者简介
王微微,经济学博士,毕业于对外经济贸易大学。现任中国社会科学院大学经济学院世界经济教研室主任,中国管理现代化研究会国际商务谈判专业委员会理事。组织并参与国际贸易专业课的精品课程建设、实务课程群建设、案例库建设,以及国际贸易软件实验室的建设。曾担任国际贸易技能大赛校园赛的评委及指导老师。
2011-2012年,带领国贸专业学生代表队在全国国际贸易技能大赛中连续两年获得金奖;2013-2015年,带领国际贸易技能大赛校园赛优胜者组队赴广州参加三届广交会,协助参展商接待国外采购商,进行业务洽谈与翻译工作。
发表中英文论文17篇,主持和参与省部级和校级课题8项,出版专著3部、教材3部。
研究方向:国际贸易、国际投资。
主讲课程:国际贸易理论与政策、国际贸易实务(双语)、国际结算(双语)、国际商务谈判、高级商务英语、国际贸易惯例与制度、外贸函电、外贸报关实务、国际贸易仿真实训等国际贸易专业本科生及研究生课程。
张鲁青,经济学博士,毕业于对外经济贸易大学。现就职于首都师范大学管理学院。
曾荣获商务部“商务发展研究成果奖”一等奖;国际经济与贸易专业主干课程“起飞式英语教学研究与实践”教学成果奖。
发表中英文论文21篇,完成校级及市级项目13项,专著1部、教材3部。
研究方向: 国际贸易、国际投资。
主讲课程:国际贸易、国际贸易实务、进出口业务实训、国际商务函电等国际贸易专业本科生及研究生课程。
目录
Unit 1 The Structure of Business Letter商务信函的结构
Learning Objectives学习目标
Ⅰ.Principles of business letter writing商务信函的撰写原则
Ⅱ.Layout of business letters商务信函的组成部分
Ⅲ.Styles of business letters 商务信函的格式
Ⅳ.Addressing envelopes信封的写法
Unit 2 Establishing Business Relations建立商务关系
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Asking to establish business relations
Letter 2Self-Introduction by manufacturer
Letter 3Asking to establish business relations
Letter 4Asking for catalogues
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 2Exercises习题
Key to Unit 2Exercises习题答案
Translation of the Letters函电范文译文
Unit 3 Enquiries and Replies询价与回复
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1A letter of enquiry
Letter 2A reply to the above letter
Letter 3Inquiry about garments
Letter 4Making an enquiry
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 3Exercises习题
Key to Unit 3Exercises习题答案
Translation of the Letters函电范文译文
Unit 4 Quotations and Offers报价与发盘
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns常用句型
Specimen Letters函电范文
Letter 1Sending the sample books and offering
Letter 2Making a quotation
Letter 3A reply to the above letter
Letter 4Urging the buyer to accept an offer
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 4Exercises习题
Key to Unit 4Exercises习题答案
Translation of the Letters函电范文译文
Unit 5 Counteroffer还盘
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills 写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Counteroffer on payment terms
Letter 2The buyers counter-offer and request to the reduction of the price
Letter 3The sells counter-counter-offer and consultation to the price with
the buyer
Letter 4Supplier refuses price reduction
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 5Exercises习题
Key to Unit 5Exercises习题答案
Translation of the Letters函电范文译文
Unit 6 Acceptance and Orders接受订单
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Placing an order
Letter 2Orders with terms and conditions
Letter 3Seller sends substitutes
Letter 4Buyer places order and sends purchase confirmation
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 6Exercises习题
Key to Unit 6Exercises习题答案
Translation of the Letters函电范文译文
Unit 7 Payment支付
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Urging establishment of LC
Letter 2Advice of establishment of LC
Letter 3Asking for amendment to LC
Letter 4Reply to letter 3
Letter 5Asking for easier payment terms
Letter 6Agreeing to easier payment terms
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 7Exercises习题
Key to Unit 7Exercises习题答案
Translation of the Letters函电范文译文
Unit 8 Packing包装
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Packing for walnut kernels
Letter 2Packing for garments
Letter 3Packing requirement
Letter 4Packing requirement after package broken
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 8Exercises习题
Key to Unit 8Exercises习题答案
Translation of the Letters函电范文译文
Unit 9 Shipment装运
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Shipping instructions
Letter 2Advising shipment
Letter 3Reply to request for earlier shipment
Letter 4Asking for allowing transshipment
Letter 5Information on container service
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 9Exercises习题
Key to Unit 9Exercises习题答案
Translation of the Letters函电范文译文
Unit 10 Insurance保险
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Importer asks exporter to cover insurance
Letter 2A reply to the above letter
Letter 3Reply to a request for insurance
Letter 4Clarification of insurance terms
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 10Exercises习题
Key to Unit 10Exercises习题答案
Translation of the Letters函电范文译文
Unit 11 Claims and Settlement索赔与理赔
Learning Objectives学习目标
Introduction业务知识简介
Writing Skills写作技巧
Sentence Patterns 常用句型
Specimen Letters函电范文
Letter 1Claims for poor packing
Letter 2Suggesting a claim to the shipping company
Letter 3Claims for short-weight
Letter 4Claim for inferior quality
Letter 5A reply to the above letter
Words and Expressions单词和词组
Useful Expressions常用表达
Unit 11Exercises习题
Key to Unit 11Exercises习题答案
Translation of the Letters函电范文译文 Appendix 1Sales Confirmation 附录1销售确认书
Appendix 2 Sales Contract 附录2销售合同
Appendix 3 Commercial Invoice 附录3商业发票
Appendix 4 Letter of Credit 附录4信用证
Appendix 5 Bill of Exchange 附录5汇票
Appendix 6 Packing List 附录6装箱单
Appendix 7 Ocean Bill of Lading附录7海运提单 Reference参考书目
内容摘要
(2)Avoid ambiguous sentences.state with well—constructed sentences and paragraphs;
(3)A business letter should outline the necessary items.
信函的内容要表达明确,写作过程中要注意如下几点:
(1)表达明晰,避免用词不当;
(2)避免使用含义模糊不清的句子,精心组织句子和段落;
(3)商务信函对必要的条款应清晰罗列。
2.Conciseness简洁
In the business correspondences,least words should be used to explain most completeinformation,which will save time for both parties and give clear and desired information tothe other party.For examples.“now’’is commonly used to replace“at the present of”
(1)Express briefly but completely,avoid repetition;
(2)Use short sentences and words reasonably.
在商务信函中,应使用最简洁的语句来阐述最完整的信息,这将为双方节省时间,同时向对方提供其所需的明确信息。例如,“现在”通常可以替换“在当前情况下”。
(1)简要但完整地表达,避免不必要的重复;
(2)合理使用短句和单词。
3.Courtesy礼貌
&nb
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