竞争优势：解剖与集合 (北京大学中国经济研究中心研究系列) ,马浩著,北京大学出版社

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作者马浩著

出版社北京大学出版社

出版时间2004-09

版次1

印刷时间2004-09

印次1

装帧平装

货号793b

上书时间2024-06-23

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【内容简介】: This book is an integrative account of the nature and causes of competitive advan-tage based on solid scholarly research in mainstream Strategic Management and relat-ed academic fields,illustrated with extensive contemporary business examples.It is
   intended to assist general managers in their strategizing for sustainable competiti-ve advantage and persistent superior performance.

  This book can also be used as an MBA or EMBA text in Strategic Management and as
  source materials for executive training programs ans consulting practice.
【作者简介】: Hao Ma is Professor of Managemett and EMBA Director of Beijing International MBA Program, China Ceter for Economic Research,Peking University,Beijing,China.He has also been on the faculty of Bryant College,now Bryant University,since 1994.He earned his PH
【目录】: Preface

Acknowledgement

Introduction

PART ONE

  Anatomy of Competitive Advantage

Chapter 1  What is Comperitive Advantage

Chapter 2  SELECT:An Integtive Framework

Chapter 3  Dynamic Advantage and Positional Advantage

Chapter 4  Luck and Competitive Advantage

Chapter 5  Managerial Initiative,Strategic Maneuver,and Strategic Co-option

Chapter 6  The Sustainability Chllenge

Chapter 7  Competitive Andvantage and Firm Performance

PART TWO

  Constellation of Competitive Advantages

Chapter 8  ARTS:An Integrative Framework

Chapter 9  Advantage-Based  View of The Firm

Epilogue

Bibiography

Subject Index

Name Index

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