Karma Cola: Marketing the Mystic East

图书标准信息

• 作者 Gita Mehta 著
• 出版社 Vintage Books
• 出版时间 1994-07
• ISBN 9780679754336
• 定价 102.60元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 193页
• 正文语种 英语

【内容简介】

Beginninginthelate'60s,hundredsofthousandsofWesternersdescendeduponIndia,disciplesofaculturalrevolutionthatproclaimedthatthemagicandmysterymissingfromtheirliveswastobefoundintheEast.AnIndianwriterwhohasalsolivedinEnglandandtheUnitedStates,GitaMehtawasideallyplacedtoobservethespectacleofEuropeanandAmerican"pilgrims"interactingwiththeirhosts.WhenshefinallyrecordedherrazorsharpobservationsinKarmaCola,thebookbecameaninstantclassicfordescribing,inmercilessdetail,whathappenswhenthetraditionsofanancientandlong-livedsocietyareturnedintocommoditiesandsoldtothosewhodon'tunderstandthem.Inthedazzlingprosethathasbecomehertrademark,Mehtaskewerstheentirespectrumofseekers:TheBeatles,homelessstudents,Hollywoodrichkidsindetox,Britishguilt-trippers,andmore.Indoingso,shealsorevealsthedevastatingbyproductsthattheWesternersbroughttothevillagesofruralIndia--highanxietyanddrugaddictionamongthem.Brilliantlyirreverent,KarmaColadisplaysGitaMehta'sgiftforweavingoldandnew,commonandbizarre,historyandcurrenteventsintoaseamlessandcolorfulnarrativethatisatoncewitty,shocking,andpoignant."Itisasad,hilarious,ruefultaleandshetellsitwitharichfundofirony,satire,acerbicwitandinsight."LosAngelesTimes"EvelynWaughwouldhaverejoiced."TheNewYorkTimesBookReview