商务英语写作(高等学校新活力商务英语系列规划教材)
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￥ 20.28 5.1折 ￥ 40 全新
库存43件
北京朝阳
认证卖家担保交易快速发货售后保障
作者鲍文,孙志农,柯应根
出版社安徽大学出版社有限责任公司
ISBN9787566420428
出版时间2019-04
装帧平装
开本16开
定价40元
货号9843306
上书时间2024-06-27
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目录
Unit 1 Overview of Business Writing
1.1 Introduction
1.2 Academic Writing VS Business Writing
1.3 Styles of Business Writing
1.4 General Principles of Business Writing
1.5 General Process of Business Writing
1.6 Tips for Effective Business Writing
1.7 Summary
Unit 2 Notice
2.1 Introduction
2.2 Principles of Notice Writing
2.3 Layout of Notice
2.4 Types of Notices
2.5 Samples of Notices
2.6 Summary
Unit 3 Agenda
3.1 Introduction
3.2 Components of Agendas
3.3 Process of Agenda Writing
3.4 Tips for Agenda Writing
3.5 Key points of Agenda Writing
3.6 Samples of Agendas|§
3.7 Summary
Unit 4 Minutes
4.1 Introduction
4.2 Structure Of Minutes
4.3 Steps of Minutes Writing
4.4 Types of Minutes
4.5 Samples of Minutes
4.6 Summary
Unit 5 Memo
5.1 Introduction
5.2 Format of Memo
5.3 Rules of Memo Writing
5.4 Types of Memos
5.5 Samples of Memos
5.6 Summary
Unit 6 Business Report
6.1 Introduction
6.2 Components of Business Reports
6.3 Format of Business Report
6.4 Steps of Business Report Writing
6.5 Types of Business Reports
6.6 Samples of Business Reports
6.7 Summary
Unit 7 Cards
7.1 Introduction
7.2 Postcard
7.3 Invitation Card
7.4 Congratulation Card
7.5 Business Card
7.6 Samples of Cards
7.7 Summary
Unit 8 Company Profile
8.1 Introduction
8.2 Structure of Company Profile
8.3 Criteria of Company Profile I
8.4 Styles of Company Profiles
8.5 Tips for Company Profile Writing
8.6 Summary
Unit 9 Business Proposal
9.1 Introduction
9.2 Components of Business Proposals
9.3 Format of Business Proposal
9.4 Tips for Business Proposal Writing
9.5 Types of Business Proposals
9.6 Samples of Business Proposals
9.7 Summary
Unit 10 Business Social C0rrespondence
10.1 Introduction
10.2 General Structure of Business Social Letter
10.3 Layout of Business Social Letter
10.4 Letter of Thanks
10.5 Letter of Congratulation
10.6 Letter of Invitation
10.7 Letter of Apology
10.8 Letter of Recommendation
10.9 Summary
Unit 11 Trade C0rrespondence
11.1 Introduction
11.2 Letter of Complaint
11.3 Letter of Inquiry
11.4 Letter of Offer
11.5 Letter of Counteroffer
11.6 Letter of Booking
11.7 Letter of Shipment
11.8 Letter of Confirmation
11.9 Summary
Unit 12 Contract
12.1 Introduction
12.2 Components of Contracts
12.3 Format of Contract
12.4 Features of Contract Writing
12.5 Procedure of Drafting Contract
12.6 Main Types of Contracts
12.7 Samples of Contracts
12.8 Summary
Bibliography
主编推荐
“新活力商务英语”系列规划教材为全国应用型本科商务英语专业系列规划教材。本系列教材由语言知识与技能、商务知识、跨文化交际能力和人文素养4个模块构成，旨在培养复合应用型商务英语专业人才。《商务英语写作》是“新活力商务英语”系列规划教材之一，涉及写作主题广泛，提供范例丰富，语言通俗易懂，易于学生理解和学习商务英语写作知识。
精彩内容
《商务英语写作》按照商务英语专业教学要求编写而成，从实际商务写作问题入手，旨在提升学生的商务英语写作能力。本教材共有12单元，涵盖通知、会议纪要、备忘录、商务报告、公司简介、商务建议、商务信函、商务合同等多个主题。每单元设有主题内容概述、相关的写作原则和技巧讲解、范例展示，最后配以相应的练习，供学生学习、巩固和运用商务英语写作知识。本教材适用于高等学校商务英语专业和英语专业(商务方向)的本科学生，也可供从事国际商务工作的专业人士和商务英语爱好者使用。
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