Drive: The Surprising Truth about What Motivates Us

图书标准信息

• 作者 Daniel H. Pink（达尼尔·H·品克） 著
• 出版社 Penguin
• 出版时间 2012-01
• 版次 1
• ISBN 9781594484803
• 定价 118.20元
• 装帧 平装
• 开本 32开
• 纸张 胶版纸
• 页数 272页
• 正文语种 英语

【内容简介】

Forgeteverythingyouthoughtyouknewabouthowtomotivatepeople--atwork,atschool,athome.It'swrong.AsDanielH.Pinkexplainsinhisnewandparadigm-shatteringbookDrive:TheSurprisingTruthAboutWhatMotivatesUs,thesecrettohighperformanceandsatisfactionintoday'sworldisthedeeplyhumanneedtodirectourownlives,tolearnandcreatenewthings,andtodobetterbyourselvesandourworld.

Drawingonfourdecadesofscientificresearchonhumanmotivation,Pinkexposesthemismatchbetweenwhatscienceknowsandwhatbusinessdoes--andhowthataffectseveryaspectofourlives.Hedemonstratesthatwhiletheold-fashionedcarrot-and-stickapproachworkedsuccessfullyinthe20thcentury,it'spreciselythewrongwaytomotivatepeoplefortoday'schallenges.

【作者简介】

DanielH.Pinkistheauthoroffourprovocativebooksaboutthechangingworldofwork--includingtheNewYorkTimesbestsellers,AWHOLENEWMINDandDRIVE,whichtogetherhavebeentranslatedinto27languages.DescribedbytheFinancialTimesas"rapidlyacquiringinternationalgurustatus,"Pinklecturesonbusiness,innovation,andeconomictransformationtocorporationsanduniversitiesaroundtheworld.Heheldislast"realjob"intheWhiteHouse,whereheservedfrom1995to1997aschiefspeechwritertoVicePresidentAlGore.