英文原版这就是服务设计 This Is Service Design Doing: Applying Service Design Thinking in the Real World

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作者Stickdorn, Marc

出版社O’Reilly Media

ISBN9781491927182

出版时间2018-01

装帧平装

上书时间2021-08-31

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品相描述：全新: 出版社 ‏ : ‎ O'Reilly Media; 第 1st 版 (2018年1月23日)
语言 ‏ : ‎ 英语
平装 ‏ : ‎ 541页
ISBN-10 ‏ : ‎ 1491927186
ISBN-13 ‏ : ‎ 978-1491927182
商品重量 ‏ : ‎ 948 g
尺寸 ‏ : ‎ 23.11 x 2.29 x 18.54 cm

商品描述: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.

Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience.

Move from theory to practice and build sustainable business success.