A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
【作者简介】
Jeff Jarvis (born July 15, 1954) is an American journalist. He is the former television critic for TV Guide and People magazine, creator of Entertainment Weekly, Sunday editor and associate publisher of the New York Daily News, and a columnist on the San Francisco Examiner.
【目录】
WWGD?
Google Rules
New Relationship
·Give the people control and we will use it
·Dellhell
·Your worst customer is your best friend
·Your best customer is your partner
New Architecture
·The link changes everything
·Dowhatyoudo best andlinktO the rest
·Ioin anetwork
·Be a platform
·Think distributed
New Publicness
·If you’re not searchable,you won't be found
·Everybody needs Googlejuice
·Life is public,SO is business
·Your customers are your ad agency
New Society
·Elegant organization
New Economy
·Small is the new big
·The post-scarcity economy
·Join the open—source,gift economy
·The mass market is dead—long live the mass of niches
·Google commodities everything
·Welcome tO the Google economy
New Business Reality
·Atoms are a drag
·Middlemen are doomed
·Free iS a business model
·Decide what business you're in
NexN Attitude
·There is an inverse relationship between control and trust
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