实用国际商务英语谈判与沟通

图书标准信息

• 作者 李之松 编
• 出版社 北京理工大学出版社
• 出版时间 2015-07
• 版次 1
• ISBN 9787568206679
• 定价 45.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 276页
• 字数 345千字
• 正文语种 简体中文，英语

【内容简介】

　　《实用国际商务英语谈判与沟通》共由11个章节组成，其中包括国际商务谈判概论、国际商务谈判过程、国际商务谈判的基本环节、国际商务谈判人员的基本素质、国际商务谈判的管理、国际商务谈判的策略与技巧、国际商务谈判礼仪、国际商务价格谈判、国际商务合同谈判、国际商务谈判的语言技巧和非业务沟通，除了价格谈判和合同谈判，其余9章内容具有通用性，是所有国际商务谈判人员均需掌握的基础性知识和技能，价格谈判和合同谈判具有专业性，国际商务谈判人员需要具备这些专业知识以便在谈判过程中占据更大的主动权。

【目录】

ChapterOneAnOverviewofInternationalBusiness
Negotiations
Section1OutlineoftheBook
Section2DefinitionofInternationalBusinessNegotiations
Section3TheoriesofInternationalBusinessNegotiations
Section4FeaturesofInternationalBusinessNegotiations
Section5ObjectivesofInternationalBusinessNegotiations
Section6CategoriesofInternationalBusinessNegotiations
Section7PRAMModelforInternationalBusinessNegotiations
Section8PrinciplesofInternationalBusinessNegotiations
Section9ACaseofInternationalBusinessNegotiations：
HowGivingFaceCanBrewSuccess
Knowledgeadded：TopTenPracticalTipsforInternationalBusiness
Negotiations

ChapterTwoProcessofInternationalBusinessNegotiations
Section1AFrameworkofInternationalBusinessNegotiations
Section2PreparationforInternationalBusinessNegotiations
Section3OpeningofInternationalBusinessNegotiations
Section4FormalInformationExchangeofInternationalBusiness
Negotiations
Section5ConcessionandAgreementofInternationalBusiness
Negotiations
Section6AgreementExecutionofInternationalBusiness
Negotiations
Section7SimulationofInternationalBusinessNegotiations
Section8CaseStudy：ASuccessfulInternationalBusiness
Negotiation
Knowledgeadded：BusinessNegotiation——NOTRICKS

ChapterThreeBasicLinksofInternationalBusinessNegotiations
Section1Introduction
Section2Inquiries
Section3Offers
Section4Counter-offers
Section5Acceptance
Section6ConclusionofaBusinessContract
Section7CaseStudy：ShoppingToteBagNegotiations

ChapterFourBasicQualitiesofInternationalBusiness
Negotiators
Section1RequirementsforQualifiedInternationalBusiness
Negotiators
Section2ResponsibilitiesofInternationalBusinessNegotiators
Section3TeamworkfortheNegotiatingTeam
Section4SimulationofInternationalBusinessNegotiations
Section5CaseStudy：ChineseNegotiationTrainingonSalesPrice
KnowledgeaddedPart[：TenPersonalityTraitsofTopNegotiators
KnowledgeaddedPart1I：LongYongtu~China'sChief
Negotiator

ChapterFiveManagementofInternationalBusiness
Negotiations
Section1BriefIntroductiontoManagement
Section2ManagementofNegotiatorsinInternationalBusiness
Negotiahons
Section3ManagementofTeamworkinInternationalBusiness
Negotiations
Section4ManagementofAgendaandCommunicationFormsin
InternationalBusinessNegotiations
Section5ManagementofTimeandPlaceinInternationalBusiness
Negotiations
Section6ManagementofAtmosphereinInternationalBusiness
Negotiatxons
Section7ManagementofRisksinInternationalBusiness
Negotiahons
Section8SimulationofInternationalBusinessNegotiations
Section9CaseStudy：TheConclusionofthePriceoftheChairsfor
Airport

ChapterSixStrategiesandSkillsofInternationalBusiness
Negotiations
Section1AnOverviewandComparisonofNegotiationStrategies
andSkills
Section2InternationalBusinessNegotiationStrategies
Section3InternationalBusinessNegotiationSkills

ChapterSevenEtiquetteinInternationalBusiness
Negotiations
Section1BriefIntroductiontotheImportanceofEtiquette
Section2BasicEtiquetteofPeople'sDailyPerformances
Section3EtiquetteinFormalInternationalBusinessNegotiations
Section4EtiquetteinContractSigningCeremony
Section5MannersinAttendingInternationalBusinessNegotiations
Knowledgeadded：TenTipsonFrenchBusinessEtiquette

ChapterEightInterculturalIssuesandStylesofInternational
BusinessNegotiations
Section1FactorsInfluencingInternationalBusinessNegotiations
Section2FoundationandTypesofCultureinInternationalBusiness
Negotiations
Section3CulturalDifferencesinInternationalBusinessNegotiations...
Section4PersonalStylesofInternationalBusinessNegotiations
Section5TeamStylesofInternationalBusinessNegotiations
Section6CulturalStylesofInternationalBusinessNegotiations
Section7SimulationofInternationalBusinessNegotiations
Knowledgeadded：CultureDifferencesinthePreferredFlowofBusiness
Negotiations

ChapterNineInternationalBusinessPriceNegotiations
Section1FormationofthePriceinInternationalBusiness
Negotiations
Section2FeaturesofInternationalBusinessPriceNegotiations
Section3TargetsofInternationalBusinessPriceNegotiations
Section4EssentialsofInternationalBusinessPriceNegotiations
Section5SkillsofInternationalBusinessPriceNegotiations
Section6CasesofInternationalBusinessPriceNegotiations

ChapterTenInternationalBusinessContractNegotiations...
Section1FormationofaContractinInternationalBusiness
Negotiations
Section2FeaturesofInternationalBusinessContractNegotiations...
Section3ObjectivesofInternationalBusinessContractNegotiations
Section4PrinciplesofInternationalBusinessContractNegotiations...
Section5StrategiesandSkillsofInternationalBusinessContract
Negotiations
Section6ACaseStudyofInternationalBusinessContract
Negotiations

ChapterElevenLanguageSkillsandNon-businessCommunication
inInternationalBusinessNegotiations
Section1FeaturesofLanguageSkillsofInternationalBusiness
Negotiations
Section2LanguageSkillsofInternationalBusinessNegotiations
Section3ImportanceofNon-businessCommunicationinInternational
BusinessNegotiations
Section4Non-businessCommunicationinthePhaseofGreetingCustomers
inInternationalBusinessNegotiations
Section5Non-businessCommunicationinthePhaseofFormalNegotiations
inInternationalBusinessNegotiations
Section6Non-businessCommunicationatOtherActivitiesinInternational
BusinessNegotiations
Section7Non-businessCommunicationinthePhaseofSeeingoffCustomers
inInternationalBusinessNegotiations

AppendixI：TheFirstSimulationofInternationalBusiness
Negotiations
AppendixII：TheSecondSimulationofInternationalBusiness
Negotiations